"broadband" articles

The connected home market is ripe with opportunity. Consumers now have an average of 15 connected devices in their homes, and 37% of US broadband households own at least one smart home device. Smart home, connected health, and connected entertainment products provide an increased level of convenience for consumers through home automation and home security applications, energy management and energy efficiency services, new video distribution options through various...
 
by Elizabeth Parks | Mar. 3, 2022
Tags: broadband, home safety, smart home
Energy management programs and smart energy solutions can deliver immediate cost benefits to consumers, but the energy industry has generally been unable to find solutions that trigger widespread engagement among their customer base. Utilities have tried different strategies over the years to engage consumers, including a range of energy efficiency (EE) programs that leverage smart thermostats and smart meter data to deliver energy and cost savings. Despite these efforts, a large...
 
by Elizabeth Parks | Feb. 27, 2022
Tags: broadband, energy
There’s been an ongoing shift by the local news industry towards taking advantage of OTT/streaming opportunities when it comes to distribution and reach. It recently started gaining critical mass in 2020 and particularly during 2021 as streaming became normative and even a necessity for information dissemination. Pay-TV subscribers are much less likely to own and use a TV antenna than non-subscribers. As of Q3 2021, Parks Associates’ consumer survey of 10,000 US internet...
 
These research insights are written by Jennifer Kent, Vice President of Research, Parks Associates. We welcome all feedback on our research data and market perspective. ADT and Ford recently announced a partnership to form a new company, Canopy. The new joint venture will bring together ADT’s professional security monitoring and Ford’s AI-driven camera technology to provide customers with safety for their vehicles. Canopy will employ multi-sensor security systems with...
 
by Elizabeth Parks | Jan. 24, 2022
Tags: broadband, security
Technology is ubiquitous and the impact of the pandemic in all areas of consumer and business is still unfolding.  Here are 10 key trends we see in the consumer technology space.  Our research in 2022 will continue to be dedicated to understanding the growth and adoption of technology, as well as the business opportunities as a result.  Work and home continue to blur , resulting in new and ongoing investments in technology solutions. Healthcare services...
 
by Elizabeth Parks | Dec. 27, 2021
Tags: broadband, energy, OTT
The world of OTT services continues to change but no doubt consumers are finding value and experimenting. Parks Associates latest reports that based on quarterly surveys of 10,000 US broadband households, more than 80% of broadband households have at least one OTT service and that the churn rate for OTT services is 44%, with consumers adopting multiple subscriptions and experimenting with different services. Parks Associates notes the 2021 Top 10 OTT List shows the first change in...
 
by Elizabeth Parks | Dec. 17, 2021
Tags: broadband, OTT, streaming
Parks Associates research shows that as of 2021, more than one-third of US broadband households are Cord-Cutters who previously subscribed to traditional pay-TV, equating to more than 38 million households. Less than one in 10 are Cord-Nevers who never subscribed to traditional TV, accounting for more than 6 million households. Though similar in their aversion to traditional pay-TV, these segments are very different. Cord-Cutters are more active than Cord-Nevers in consuming...
 
by Elizabeth Parks | Dec. 15, 2021
Tags: broadband, cord cutting, OTT
Parks Associates estimates over 111 million US households will have broadband internet access by year-end 2021. ISPs are on track to add 6M new subscriptions. Over the past decade, broadband adoption in the United States – here defined as internet subscription adoption to the home or individual, with faster than dial-up speeds – has grown steadily since 2015. Broadband households may have fixed-broadband service or may rely on mobile broadband, or a combination of the two....
 
by Elizabeth Parks | Dec. 13, 2021
Tags: broadband, home networks, smart home

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