"OTT" articles

Although the theatrical distribution model of new films has been threatened for years by the success of streaming services, the effects of COVID-19 has accelerated studios’ pivot towards streaming. In 2020, many films intended to earn substantial box office receipts ended up serving as gateways to a companion streaming service. Studios have been forced to weigh their options when it comes to recouping profits spent on large, mass market films. Shortly after WarnerMedia’s...
 
by Liam Gaughan | Dec. 9, 2020
Tags: OTT, streaming
Damian Pelliccione, Co-Founder and CEO of Revry, Inc , will join Parks Associates as a keynote speaker at the upcoming Future of Video conference on December 14-16.  The Future of Video: OTT, Pay TV, and Digital Media conference brings together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. Revry...
 
by Parks Associates | Dec. 9, 2020
Tags: digital media, OTT, pay TV
Companies often lack adequate data about their service’s core audience until long after their initial launch. The lack of relevant and actionable data can cause services to operate inefficiently and target the wrong audience segments, especially at those critical early stages. Don't miss the upcoming Future of Video conference session,  Data and Decision Making in Video Services ,  on December 15 at 3:00 p.m. CT. This session addresses the latest use cases...
 
by Parks Associates | Dec. 8, 2020
Tags: digital media, OTT, pay TV
OTT services are ramping up their free trial and promotional activities. They are lengthening typical trial windows and offering OTT bundled with other entertainment services to entice more samplers and give current video consumers more time to evaluate the merits and long-term value of a service, with the hope of converting them to a paid subscriber.   The Future of Video Conference session Retention and Churn in OTT   will take place virtually on...
 
by Parks Associates | Dec. 7, 2020
Tags: digital media, OTT, pay TV
Since launching in May, WarnerMedia’s flagship streaming service HBO Max has underperformed in converting existing users, with only 30% of current HBO subscribers activating HBO Max. Some of this underperforming is due to the service’s lack of distribution on leading streaming video platforms such as Amazon and Roku. Despite the expansive content library, that includes content from HBO, Warner Brothers, DC Entertainment, Turner, Crunchyroll, Studio Ghibli, and other media...
 
by Liam Gaughan | Dec. 4, 2020
Tags: OTT, pay TV, streaming
OTT aggregators have become a major access point for attracting video consumers to multiple subscription services through a unified platform.  OTT video aggregation has moved beyond its initial development and is now at a point where multiple companies are vying to be the central consumer hub, including traditional pay-TV providers, device manufacturers, subscription OTT aggregators, virtual MVPDs, and ad-based OTT aggregators. Register today to attend the...
 
by Parks Associates | Dec. 4, 2020
Tags: digital media, OTT, pay TV
The shift to online video consumption is pushing traditional players to adjust their strategies. Online pay-TV services are more affordable options to traditional pay TV, so subscribers have more flexibility in their video entertainment budgets to build their video service portfolio. Industry experts from Cox Communications, FuboTV, Philo and Verimatrix will share their insights on  shifting revenues and successes as pay-TV providers trial and deploy new services...
 
by Parks Associates | Dec. 3, 2020
Tags: digital media, OTT, pay TV
The Future of Video: OTT, Pay TV, and Digital Media conference will be held December 14-16 and brings together industry leaders in the OTT market to share insights on consumers behaviors and preferences and the challenges for the video industry in meeting these expectations. Dan Hurwitz, Chief Revenue Officer at Penthera , recently shared how to prevent customer churn and what business looks like for OTT in a pandemic: What is the impact of the Pandemic on consumer viewing and...
 
by Parks Associates | Dec. 2, 2020
Tags: COVID-19, OTT, pay TV

Prev Page of 30 Next

PA_Staff_Quotes_Steve_v1_600x60.jpg

PA_Staff_Quotes_Steve_v1_600x60.jpg

PA_Staff_Quotes_Steve_v2_600x60.jpg

PA_Staff_Quotes_Steve_v2_600x60.jpg