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At the investor day presentation on April 11, Disney announced a number of details of its new streaming service, Disney+, slated for release in November of this year.  This play by Disney is to enter the rarified air occupied by the “big three” OTT services – Netflix, Amazon Prime Video, and Hulu. Ninety-one percent of US broadband households who subscribe to at least one OTT service subscribe to at least one of the big three services, representing 64% of all...
 
by Billy Nayden | Apr. 15, 2019
Tags: digital media, OTT
Industry report addresses evolving ecosystem for VR, current gaming use cases, and challenges to expand beyond gaming A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among...
 
by Billy Nayden | Apr. 15, 2019
Tags: none
Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the quality of games, shows and experiences consumers watch. From the article "Virtual reality headsets only owned by 8% of U.S. broadband users" by Lauren Barack.
 
by Parks Associates | Apr. 15, 2019
Tags: none
Brett Sappington, senior director at the research firm Parks Associates in Addison, Texas, said another positive sign is how HBO Now subscriptions continued to grow in 2017 — after “Game of Thrones” finished its season. The streaming service started the year with 2 million subscribers and finished with 5 million, even though the show’s run ended in February. From the article "‘Game of Thrones’ series finale is approaching. How will HBO survive after it?" by...
 
by Parks Associates | Apr. 14, 2019
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The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last year found that 36% of US broadband households subscribed to two or more streaming video services.  From the article "Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried" by Nathan McAlone. 
 
by Parks Associates | Apr. 12, 2019
Tags: none
Research firm Parks Associates is in the midst of drumming up all kinds of interest and excitement around its upcoming CONNECTIONS conference, which is scheduled to run May 21-23 out in San Francisco. The show itself, which is worthy of a discussion of its own, focuses on the connected home and all sorts of trends and strategies that brands can learn from and execute on. Either way, in its regular email promotions, I came across a stat that made me stop and think a little bit: According...
 
by Parks Associates | Apr. 12, 2019
Tags: none
I recently returned from the Streaming Summit at this year’s NAB Show in Las Vegas. The Streaming Summit is in its second year and is solely focused on the current and future state of the streaming and OTT video space. Speakers from market leaders such as Amazon Prime Video, Hulu, Google, Comcast, and CBS Interactive among others, discussed topics ranging from improving the customer experience to implementing varying service business models to building an OTT platform to streaming live...
 
by Steve Nason | Apr. 11, 2019
Tags: OTT, streaming
CONNECTIONS announces speaker lineup for 23rd annual connected home conference Parks Associates today announced the  speakers for the 23rd-annual CONNECTIONS™: The Premier Connected Home Conference , May 21-23, at the Hyatt Regency San Francisco Airport, San Francisco, California. “ Twelve percent of US broadband households own a smart major appliance , while smart vents and smart beds are also starting to generate market activity,” said Patrice Samuels ,...
 
by Patrice Samuels | Apr. 11, 2019
Tags: none

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