"" articles

But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart speakers, a category that includes smart displays, by 2022, according to Parks Associates. The research firm estimated that one-third of all U.S. broadband users had these in their home at the end of 2018. From the article "Facebook is developing a voice assistant, and it...
 
by Parks Associates | Apr. 17, 2019
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CONNECTIONS   to address roles of service providers in providing comprehensive smart home solutions with special session sponsored by F-Secure New data from Parks Associates shows in early 2019, 36% of US broadband households own at least one smart speaker with a voice assistant. The international research firm will explore new opportunities for service providers in the smart home space emerging from voice and other innovations at the 23rd-annual CONNECTIONS™: The...
 
by Denise Ernst | Apr. 16, 2019
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Even better, Apple would be putting its service out in the wild — i.e., unbundling the service from the device — just as Roku is getting traction for being the most widely used TV operating system, with a 37% share of the streaming player market, according to a recent Parks Associates survey. Apple could leverage that installed base to bring its content to more people, faster, than it ever could building from scratch. From the article "Forget Netflix, Apple Should Be...
 
by Parks Associates | Apr. 16, 2019
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At the investor day presentation on April 11, Disney announced a number of details of its new streaming service, Disney+, slated for release in November of this year.  This play by Disney is to enter the rarified air occupied by the “big three” OTT services – Netflix, Amazon Prime Video, and Hulu. Ninety-one percent of US broadband households who subscribe to at least one OTT service subscribe to at least one of the big three services, representing 64% of all...
 
by Billy Nayden | Apr. 15, 2019
Tags: digital media, OTT
Industry report addresses evolving ecosystem for VR, current gaming use cases, and challenges to expand beyond gaming A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among...
 
by Billy Nayden | Apr. 15, 2019
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Only about one-quarter are even familiar with what a VR headset is, according to a new report from Parks Associates called "Virtual Reality: The Evolving Ecosystem." A key problem may be with the quality of games, shows and experiences consumers watch. From the article "Virtual reality headsets only owned by 8% of U.S. broadband users" by Lauren Barack.
 
by Parks Associates | Apr. 15, 2019
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Brett Sappington, senior director at the research firm Parks Associates in Addison, Texas, said another positive sign is how HBO Now subscriptions continued to grow in 2017 — after “Game of Thrones” finished its season. The streaming service started the year with 2 million subscribers and finished with 5 million, even though the show’s run ended in February. From the article "‘Game of Thrones’ series finale is approaching. How will HBO survive after it?" by...
 
by Parks Associates | Apr. 14, 2019
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The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last year found that 36% of US broadband households subscribed to two or more streaming video services.  From the article "Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried" by Nathan McAlone. 
 
by Parks Associates | Apr. 12, 2019
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