"smart TV" articles

OTT video is firmly established in the U.S. entertainment marketplace— more than two-thirds of U.S. broadband households have an OTT service —and the popularity of this service translates into hardware sales and usage. At first, connected gaming consoles were a leading connected entertainment platform, but as the market evolved, the race for to capture consumers’ video viewing is now between two device categories: smart TVs and streaming media players (SMPs). Many industry...
 
by Kristen Hanich | May. 31, 2018
Tags: Amazon, online video, OTT, smart TV, streaming
Speaking from an entertainment focus at CES, nearly everyone I met with talked about being able to provide a single, unified interface for all the video products and services that consumers are using. And when you think about it, it makes complete sense why that is such a big deal. We have reached the point where using two or more video services is becoming the norm rather than the exception to a rule, and because users have to sort through the several different services they use to...
Martin Heckmann , Director of Emerging Business at Chamberlain Group Inc., Chamberlain, spoke with Parks Associates' to discuss what companies can do to increase consumer awareness of smart home products and services, what innovations are having the biggest impact on smart home and IoT markets, and what consumers fear most about adopting smart home products and services. Martin will participate on the session, Smart Home Platforms: Unlocking Consumer Value , at Parks Associates'...
In the recently published Churn and Retention of OTT Video Services , I was really surprised to see that for those under age 35, only 83% are subscribing to an OTT video service like Netflix, Hulu, or Amazon. This indicates that while many Millennials and Generation Z seem to wear their cord cutting status like a badge of pride , it isn’t something that is universal. Many Millennials and Generation Z members can live without Game or Thrones or Orange is the New Black ....
 
by David Mitchel | Sep. 11, 2017
Tags: cord cutting, millennials, online video, OTT, pay TV, smart TV, streaming
Parks Associates will host the 12th-annual CONNECTIONS™ Europe: IoT and the Connected Consumer , November 1-2, 2017 at the Amsterdam Marriott Hotel, featuring high-level speakers from the top European and international companies in the digital living ecosystem. Early confirmed keynotes include: Sudeep Maitra , Global VP, Strategy and Development,  Centrica Matthias Mieves , Head of New Business, Sales & Marketing Connected Home,  Deutsche...
Parks Associates' 21st-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 23-25 at the Hyatt Regency San Francisco Airport in San Francisco. The event provides a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology...
Research from Parks Associates shows that while familiarity with smart home products is still low, there is more and more interest from consumers to integrate connected products in the home. 5% of U.S. broadband households own a smart plug/adapter module. U.S. broadband households with smart light bulbs own 2.4 of these products on average. 92% of U.S. car owners perform an activity that requires a mobile or Internet connection while driving. 19% of U.S....
TiVo (NASDAQ: TIVO), the global leader in entertainment technology and audience insights, today released follow-up findings from its 2016 TiVo consumer survey, focusing on the behavior of U.S. millennials and how this coveted demographic interacts with video content, products and services in contrast to other generations. “The media industry is facing a perfect storm with increased choice and access to content, at the cost of massive fragmentation and frustrated consumers,”...

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