"OTT" articles

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big 3 Leads in Subscription Retention The “Big 3” in OTT services — Netflix, Amazon Prime Video, and Hulu — lead in subscriber retention with the longest average subscription lengths. While this can be partially attributed to their establishment within the market, these...
 
by Liam Gaughan | Jun. 14, 2021
Tags: cord cutting, OTT, streaming
Parks Associates continues its 4th annual Future of Video: OTT, Pay TV, and Digital Media conference with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Jon Heim, Sr. Director of Product Mangement, TiVo , will be featured as an interactive panelist during Retention and Churn in OTT from 12:15 PM to 1:15 PM CT. Prior to the session, Jon provided insights on how OTT services are using data to retain consumers: How are OTT...
 
by Parks Associates | Jun. 4, 2021
Tags: digital media, OTT, streaming
Parks Associates  continues its fourth annual  Future of Video: OTT, Pay TV, and Digital Media  virtual series with the upcoming sessions  Retention and Churn in OTT  and  Data and Decision Making in Video Services  on June 9 from 11 AM to 4:15 PM CT. During these sessions, leading industry executives will address customer churn, evaluation and uptake of services, and strategies for maintaining and retaining OTT subscribers, and best practices...
 
by Parks Associates | Jun. 2, 2021
Tags: OTT, pay TV, streaming
While Amazon Prime Video consistently ranks as a leading global OTT service, Amazon Studios hasn’t yet developed a deep roster of original movies and TV shows like its rivals Disney+ and HBO Max. Prime Video users primarily access library titles from other content providers and make use of the service’s aggregation functions. While acclaimed original programming such as the Oscar-nominated Manchester by the Sea and Emmy-winning Marvelous Mrs. Maisel were popular, Prime Video...
AT&T’s efforts to expand beyond its telecommunication arm to become an entertainment media conglomerate has mostly been a failing prospect. AT&T hoped to enter the pay-TV market with the purchase of DIRECTV in 2015 but was offset by the rise of streaming media. AT&T attempted to cut losses and drop its traditional pay-TV offerings when it sold a 30% stake of the DIRECTV, AT&T TV, and U-Verse businesses to private equity firm TPG in February. AT&T now looks to...
Parks Associates’ 4 th  annual  Future of Video: OTT, Pay TV, and Digital Media  series is proud to announce Symphony MediaAI as their research sponsor.  Symphony MediaAI is the leading provider of financial management services and is rapidly emerging as a leading provider of AI-powered technology solutions that help accelerate revenue growth for the global media industry. Symphony MediaAI experts develop proven software solutions for revenue...
 
by Parks Associates | May. 3, 2021
Tags: digital media, OTT, pay TV
There is a booming market for OTT services that spotlight niche genre interests and feature rare content not widely available. Services like Shudder, Arrow, Shout! Factory, and Screambox have all seen significant growth by catering to genre fans with programming tailored to their interests. Swedish home video label Klub Super 8 will launch the global subscription OTT service Cultpix in summer 2021. The service will feature over 400 cult classic and vintage films and television...
 
Parks Associates ' Future of Video: OTT, Pay TV, and Digital Media virtual series continues with the upcoming session Beyond the Theater: New Windowing Strategies on May 5 from 12:30 PM to 2:45 PM CST. Industry leaders will address how studios are handling distribution of high-profile, first-run theatrical titles, especially those who also operate their own direct-to-consumer OTT services and how the windowing process could evolve from here. Register  now to secure...
 
by Parks Associates | Apr. 27, 2021
Tags: digital media, OTT, pay TV

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