"OTT" articles

Parks Associates’ new complimentary whitepaper, Video’s Critical Path: Success at Web Speeds , sponsored by MediaKind examines the reshaping of the entertainment industry by OTT video services. “Pay TV is on the forefront of this era of change, with the global market for pay TV is continuing to grow in most regions despite the decline in subscribing households in the U.S. Competition from OTT providers like Netflix and Hulu have pushed a new wave of consolidation in pay TV,...
According to Parks Associates research, the percentage of broadband households not intending to purchase a smart home device due to security and privacy concerns has increased from 21% in Q1 2017 to 32% in Q1 2018. Further, more than one-fourth of U.S. broadband households strongly agree that it’s impossible to keep their personal data away from unauthorized users. Security and privacy concerns are clearly becoming top of mind for many connected consumers. As the number of...
In a complimentary webcast hosted by Parks Associates and Swrve on September 6, 2018, Hunter Sappington , Research Analyst, Parks Associates, led discussion about OTT churn rates and how companies can work to retain consumers and increase engagement. Joining Sappington was Swrve’s CMO, Barry Nolan and Comcast’s Senior Director of Product Management, David Browne. After a brief introduction of the panelists, Sappington started of the webcast with research on OTT consumers...
On August 16, 2018 research firm Parks Associates hosted its first open house and asked members of the North Texas community to come learn what the company is all about. Attendees got to hear a brief introduction about Parks Associates from the company’s SVP, Elizabeth Parks and the Director of Business Development, Jason Paris .  Afterwards the company’s research analysts and directors gave quick presentations to highlight Parks Associates strengths. The first group of...
The growth in both traditional OTTs and virtual  MVPDs has been the story of 2018 so far in the digital media marketplace. It seems every day a new service is launching, a new company is entering the space, and a new option for content emerges for consumers. Luckily for content companies, consumers appear receptive to this trend and have responded with subscriptions. According to data from early 2018, Virtual MVPDs have seen the largest growth of any type of OTT...
Stories about the pending purchase of 21 st Century Fox assets have dominated the media industry headlines over the past few weeks, with Comcast conceding to Disney’s $71 billion cash and stock offer for said assets. However, The United States’ Department of Justice recently ruled that they will approve a sale of these assets to Disney only if they agree to divest Fox’s 22 regional sports networks (RSNs) as part of the deal, due to monopoly concerns stemming from the...
Esports is going to be aired on ESPN during prime time. Activision Blizzard, the publisher of Overwatch , has announced a deal with Disney that will see the Overwatch League playoffs be broadcast on ESPN, ESPN 3, Disney XD, and ABC. While other esports such as Heroes of the Storm have been broadcast on Disney XD and ESPN before, this agreement will see the first day of the Overwatch League finals broadcast at 8 p.m. ET on ESPN with later highlights and analysis of the finals airing on...
Amazon created the new template for services seeking to create a one-stop shop for streaming media content with their Amazon Channels offering in late 2015. What started with a simple platform for content aggregation has turned into a new strategy for players in the OTT space to create a more desirable—and affordable—content offering for their consumer with the ease of convergent billing. Several platforms/services have followed Amazon’s lead in aggregating content...
 
by Parks Associates | Jul. 16, 2018
Tags: online video, OTT, pay TV

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