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Industry report addresses strategies for MSOs and set-top box makers as markets adjust to high demand for streaming services    Parks Associates announced new research today showing the number of hours per week consumers spend watching online video has almost doubled from 3.6 hours per week in 2017 to nearly seven hours per week in 2020. Set-top Box Innovations and Trends also notes traditional pay-TV service has declined from an adoption rate of 75% to 62% in...
 
by Dr. Kenneth Wacks | Jul. 1, 2020
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According to Parks Associates, an increasing number of US broadband households cancelled at least one OTT subscription in the early part of the year, with a significant number also utilising the free trials offered by streamers during the coronavirus pandemic. More than two in five households have tried out an OTT service’s free trial during the crisis, with 8% trialling four or more. Of households that signed up to a service during the pandemic, 49% subscribed to Disney+...
 
by Parks Associates | Jun. 30, 2020
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A new study has good news and bad news for the proliferating group of subscription video-on-demand services, especially the big new ones backed by major media companies. On the one hand, consumers are trying Disney+, Apple TV+ and others at a high rate. On the other, they’re also cancelling SVOD services at a high rate too, churning through services as they try on new competitors. Research firm Parks Associates released the study today, saying it showed consumers are...
 
by Parks Associates | Jun. 30, 2020
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Steve Nason to present key findings at StreamTV Summer Research Summit Parks Associates Research Director Steve Nason will present the keynote "The Impacts of COVID-19 on OTT" at the StreamTV Summer Research Summit on Tuesday, June 30, featuring key findings from the research firm’s latest consumer and industry research . Parks Associates reports the churn rate for OTT services increased from 35% in Q1 2019 to 41% in Q1 2020. During the COVID-19 crisis, more than...
 
by Steve Nason | Jun. 29, 2020
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The COVID-19 health crisis has fundamentally impacted the lifestyles and routines of all consumers. Shelter-in-place orders and work-at-home mandates have driven in-home video consumption to unprecedented levels, with nearly 3 in 10 US broadband households reporting an increase in usage of online video services and nearly 1 in 5 reporting an increased use of pay-TV services. Parks Associates’ new whitepaper,  Optimizing the Smart TV Experience , in cooperation...
 
by Parks Associates | Jun. 26, 2020
Tags: pay TV, smart TV, TV Everywhere
Consumer study finds subscribers now pay $60/month on average for stand-alone broadband service   New consumer research from Parks Associates finds the market for broadband service is steady overall, showing high adoption rates and rising ARPUs, with the adoption rate for stand-alone internet service rising from 34% in 2017 to 42% in 1Q 2020. 360 Deep Dive: Broadband Value-added Services reports the average stand-alone internet subscriber now pays $60 per month for...
 
by David Drury | Jun. 25, 2020
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Smart major appliances emerged in the US market in 2011. However, like smart home devices, adoption rates for different categories of smart appliances remain fairly low. Eleven percent of US broadband households report owning a smart appliance. Smart refrigerators, clothes washers, and smart microwaves have highest adoption. Adoption barriers such as high prices, perceived poor value proposition, slow replacement rates, and limited product availability restrain growth in these...
 
by Patrice Samuels | Jun. 24, 2020
Tags: smart home
New whitepaper examines impact of COVID-19 on video consumption, and future of smart TV experience Parks Associates today released a new whitepaper, Optimizing the Smart TV Experience , which finds more than 50% of US broadband households own at least one smart TV, making the smart TV the primary platform for video services at a time when content consumption is increasing dramatically.  The whitepaper, developed in cooperation with Applicaster, highlights the evolution of...
 
by Steve Nason | Jun. 24, 2020
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