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New research reveals 82% of US broadband households subscribe to at least one OTT service and 58% subscribe to a traditional pay-TV service Parks Associates today announced the release of its latest Consumer Insights Dashboard , a new ongoing service  that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay-TV, and mobile services. The firm’s Video Services Dashboard...
 
by Parks Associates | Jul. 28, 2021
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Fourth annual Future of Video: OTT, Pay TV, and Digital Media addresses impact of connected devices on the video experience, featuring visionary insight speaker from Paramount+ Parks Associates released new data ahead of its fourth annual Future of Video session showing that 72% of consumers report regularly using multiple platforms to consume video and over 40% view video on all tested platforms – TV and TV-connected devices, mobile devices such as smartphones and...
 
by Parks Associates | Jul. 27, 2021
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Earlier in the year, the original iPhone celebrated its 14 th anniversary.  Steve Jobs, Apple’s then CEO, took the stage at Macworld and amazed the globe with a product that literally changed how we communicate, work, and enjoy video and music content.  One could also argue that the iPhone (and the smartphone category in general) ultimately enabled social media apps to ascend to the level of popularity they currently enjoy.  In short, it’s evolved into a device that...
 
by Mark Vena | Jul. 23, 2021
Tags: Apple, mobile, smart home, smart TV, smartphones
New whitepaper examines the adoption and growth of connected products in US broadband households and the impact on consumer lifestyles, new homes, and the MDU market Parks Associates research finds 88% of US households have broadband, with an increasing number of connected devices tapping into high-speed connections to deliver safety, security, convenience, and energy-saving use cases. The firm’s latest whitepaper, Smart Products: Building the Modern Home , developed for GE...
 
by Parks Associates | Jul. 22, 2021
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Amidst this disruptive year, the smart home market continued its steady growth, with 34% of consumers owning a core smart home device and 41% owning a remotely monitored connected home device. Not only are new households getting in on the smart home trend, but current device owners are adding to their collection. Parks Associates research shows that 17% of US broadband households are now what we call smart home Power Users, meaning they own at least five smart home devices — and this...
 
The overall use of ad-based OTT video continues to dramatically rise, with no single service leader. More than 30 million (or 31%) of US broadband households use free ad-based OTT services, which is a six-point increase from Q1 of 2020. Without a leading service, providers with unique offerings have the ability to climb to the top in the OTT space. Don’t miss Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media as it continues its virtual series next week with...
 
by Parks Associates | Jul. 21, 2021
Tags: digital media, OTT, pay TV
Parks Associates to present home security and smart home trends at ISC West Parks Associates  today announced that Elizabeth Parks , president of the international market research firm, is a featured speaker in the session DIY for Smart Home and Security – What are the Impacts?  at SIA Education @ ISC West Program , July 19-21 at the Sands Expo & Convention Center in Las Vegas, NV. The session, hosted Wednesday July 21 at 11:00 am, also features Mark Owen...
 
by Parks Associates | Jul. 20, 2021
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Industry webinar explores the evolution of B2B marketing and impact of COVID-19 on business   New industry survey data from Parks Associates reveals 91% of business executives in the connected home space are ready and willing to travel for in-person conferences and meetings, once their company or organization allows travel. The research firm is presenting the survey results during “Transforming B2B Marketing – Expanding Your Reach,” an industry webinar on July 15 at...
 
by Parks Associates | Jul. 14, 2021
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