Blog articles from 12/2021

Parks Associates recently announced The Peggy Smedley Show as a supporter of its events in 2022, including CONNECTIONS™ 2022. The Peggy Smedley Show is a weekly podcast with over 700 episodes, all hosted by award-winning journalist and widely recognized technology influencer, Peggy Smedley. On a recent episode of the podcast, Tech Disruption: Forever Changed , Smedley and Parks Associates President, Elizabeth Parks , discussed the new ways in which technology is disrupting...
 
Technology is ubiquitous and the impact of the pandemic in all areas of consumer and business is still unfolding.  Here are 10 key trends we see in the consumer technology space.  Our research in 2022 will continue to be dedicated to understanding the growth and adoption of technology, as well as the business opportunities as a result.  Work and home continue to blur , resulting in new and ongoing investments in technology solutions. Healthcare services...
 
by Elizabeth Parks | Dec. 27, 2021
Tags: broadband, energy, OTT

Parks Associates revealed the Q3 2021 top ten subscription over-the-top (OTT) video services based on number of subscribers, with Netflix as the reigning top subscriber service and Disney+ moving into the top three, pulling ahead of Hulu in number of subscribers. This is the first change in the top three services since the firm started tracking these OTT providers in 2015. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 rankings, its...
 
by Tam Williams | Dec. 18, 2021
Tags: OTT, pay TV, smart TV, streaming
Parks Associates ’ Future of Video: OTT, PayTV, and Digital Media continues on Wednesday, December 15 for the session Capturing the Consumer: Video Engagement Strategies from 11 AM to 1:15 PM CT. This session, sponsored by Deltatre , features key industry players who will address customer engagement and acquisition tactics that are emerging, as well as the impact of free trials and other shifts in how OTT services are actively engaging potential and existing customers. Prior to...
 
by Parks Associates | Dec. 9, 2021
Tags: COVID-19, digital content, OTT

Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various approaches...
 
OTT video services employ a variety of strategies to properly engage consumers. As an example, subscription-based OTT services’ free trials have been very successful in converting prospects to customers. However, the importance of free trials and their use as a tool to acquire new paying customers may be changing based on the recent actions of several high-profile services. While Disney, Netflix, and others have decided to end free trials, the use of trials is on the rise, and they...
 
by Parks Associates | Dec. 8, 2021
Tags: none

As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT services with services inside and outside of the video ecosystem. Bundling partnerships afford OTT service providers the opportunity to reach new audiences, gain market share, and increase their user and...
 
by Parks Associates | Dec. 8, 2021
Tags: COVID-19, digital media, OTT
Parks Associates ’ CONNECTIONS Summit: Smart Home Growth Strategies conference series is excited to announce GE Lighting , a Savant Company  as an Event Sponsor. Headquartered at historic NELA Park in East Cleveland, Ohio, our roots date back nearly 130 years to Thomas Edison and the invention of the world’s first light bulb. Today, as part of Savant Systems Inc. we’re bringing the future to light by ensuring brighter lives and a more sustainable world through...
 
by Parks Associates | Dec. 7, 2021
Tags: CONNECTIONS, COVID-19, smart home


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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