Tuesday, May 14, 2019
More than 20% of US broadband households use an antenna to access local over-the-air broadcasts
Parks Associates addresses the future of video distribution at The Pay TV Show in Analyst Roundtable and session featuring executives from Starry, T-Mobile, Verizon, and Viacom
New research from Parks Associates shows that approximately 22% of US broadband households use an antenna to watch over-the-air broadcasts. Households with both antennas and pay TV subscribe to multiple OTT video services and are more likely to own connected entertainment devices than are average broa ...read more
Wednesday, May 01, 2019
Share of UK broadband households planning to cancel pay-TV has doubled
Consumer research provides insights on connected entertainment consumption in the UK
New research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24% in late 2018 from 12% in late 2015. IoT in the UK - Entertainment Products and Services reports that the intent to cancel is higher among households that watch online video services.
“Subscription streaming services, also ...read more
Wednesday, April 17, 2019
22% of US broadband households have a service speed of 100-999 Mbps
Industry research addresses current competition in gigabit-speed services
New research from Parks Associates finds 22% of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39% of US broadband households do not know their broadband speed. Modern Broadband: Competition and Retention at Gigabit Speeds notes only 6% of US broadband households have gigabit-speed services and interest in upgrading to that speed of service has d ...read more
Wednesday, April 03, 2019
Over half of US broadband households who trial an OTT video subscription service convert to paying subscribers
Research firm to present new OTT video research at the NAB Show on consumer perceptions, adoption, and use
New research from Parks Associates finds 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. The firm will present its OTT research at the upcoming NAB Show in Las Vegas, including highlights from OTT Video Services: Purchasing and Perceived Value, which reports that the conversion rate from free trial to paying subs ...read more
Tuesday, January 29, 2019
71% of U.S. broadband households own a connected entertainment device
Whitepaper addresses strategies for service providers to deliver a superior smart home experience
Parks Associates today released a new whitepaper, Changing Dynamics of the Smart Home: Opportunities for Service Providers, which reveals that 71% of U.S. broadband households own a connected entertainment device. The whitepaper, sponsored by Calix, examines strategies for service providers to deliver a successful smart home experience that incorporates support, security, privac ...read more
Wednesday, January 16, 2019
16% of U.S. broadband households share their passwords for their online video service accounts
New report profiles major players that provide authentication and identification technologies
Research from Parks Associates finds 16% of U.S. broadband households admit to sharing their passwords for their video service accounts with other people. Innovations in Authentication and Personalization Technologies reports that service providers will have a difficult time moving subscribers to new methods of password-free authentication. Only one-third or fewer of U.S. broadband ...read more
Thursday, October 11, 2018
47% of U.S. broadband households watch user-generated content more than once per month
New Parks Associates industry report addresses state of live broadcast video and the shift to online broadcasts
A new industry report from Parks Associates finds that as U.S. broadband households spend less time per week watching video on a television, they are watching more user-generated content online, which increasingly includes live broadcast video. The Future of Live Entertainment reports 47% of U.S. broadband households watch user-generated content more than once per ...read more
Wednesday, August 08, 2018
One in five U.S. broadband households is highly sensitive to data collection and use
Market research firm examines current and future impact of data on the pay-TV industry
New video research from Parks Associates today reveals that a particular segment of consumers, representing approximately 20% of U.S. broadband households, is highly sensitive to collection and use of information about themselves and their activities. While these consumers understand that many companies use this data, 80% believe that they receive little in return for use of their data. TV ...read more