Press Releases

Thursday, June 03, 2021

OTT video service subscriptions jumped to 82% of US broadband households, up from 76% in Q1 2020

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore growing role of data and analytics in operating and managing video services 

Parks Associates’ latest research of 10,000 US broadband households finds 82% of US broadband households now have at least one OTT video service subscription, up from 76% in Q1 2020. Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Vi ...read more

Wednesday, June 02, 2021

Parks Associates’ OTT Video Market Tracker notes Amazon Prime Video and NFL landmark content rights deal to boost adoption beyond 47% of US broadband households

55% of pay-TV households consider live sports important in decision to keep their service

New Parks Associates consumer research featured in its OTT Video Market Tracker shows 47% of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to stream Thursday n ...read more

Tuesday, May 25, 2021

CONNECTIONS™ Conference features sessions on connected home services and AI with Audio Analytic, Firedome, Frontdoor, Kami Vision, Nortek, NXP Semiconductors, Plume, Ring, Semtech, Sensory, Tuya Smart, Vayyar Imaging, and vipHomeLink

40% of US broadband households are very likely to buy a smart home device in the next six months

The 25th annual CONNECTIONS™: Premier Connected Home Conference will feature two virtual sessions on connected home services and new use cases that leverage innovations in AI on Wednesday, May 26, with executives from Sensory, Nortek, Frontdoor, Plume, vipHomeLink, Kami Vision, Audio Analytic, Vayyar Imaging, NXP Semiconductors, Semtech, Firedome, Ring, and Tuya Smart. Event spon ...read more

Monday, May 24, 2021

CONNECTIONS™ Conference features session on trends among technology pro-installers and consumer research on DIY security and smart home solutions

Parks Associates will host the virtual session Pro-Installers and Home Technologies on Tuesday, May 25, focused on trends in professional and DIY installation solutions, as part of the 25th annual CONNECTIONS™: Premier Connected Home Conference. Event sponsors include Alarm.com, Calix, Cox Communications, SmartRent, Bitdefender, Tuya, Ayla Networks, Plume, and Airties.

The session Pro-Installers and Home Technologies, 2:00 p.m. CT, explores the value propositions and consume ...read more

Thursday, May 20, 2021

Parks Associates celebrates 25th year of CONNECTIONS™ with State of Smart Home Market, featuring executives from COX Communities, Silicon Labs, Resideo, Alarm.com, Allegion, Google/Thread Group, and Kraftful

Parks Associates will host the virtual session State of the Smart Home Market on Tuesday, May 25, as part of this year’s CONNECTIONS™: Premier Connected Home Conference. Parks Associates has hosted the executive conference for 25 years, bringing together thousands of consumer technology ecosystem players and hosting thoughtful, curated sessions focused on consumer technology innovations, market disruption, and product and service adoption and trends.

Event sponsors include A ...read more

Tuesday, May 18, 2021

DIY installation of security systems has increased nearly 40% since 2018

New whitepaper examines factors redefining the home security market including preferences for self-installation and interactive services

Parks Associates reports self-installation of newly acquired security systems reached 55% in Q2 2020, up from 40% in 2018, an increase of nearly 40%. The firm’s latest whitepaper, Home Security: A Redefined Market, finds the rise of interactive services and DIY installation are two key trends defining the home security market, accelerated b ...read more

Tuesday, May 11, 2021

37% of US SMBs likely to purchase cybersecurity services in the next six months

CONNECTIONS™ session addresses growing need for advanced home services and hardware to meet the unique demands of remote work

Executives from Minim, NETGEAR, Everise, Cox Communications, Zobi, and ADTRAN will join Parks Associates for “Supporting Remote Workers with a Smarter Home,” the next session in the 25th annual CONNECTIONS™: Premier Connected Home Conference series on Wednesday, May 12, 12:30 p.m. CT. Event sponsors include Alarm.com, Calix, Cox Communities, Bitdefend ...read more

Monday, May 10, 2021

Lower prices could add nearly eight million more US broadband households into the smart home market

A new industry report from Parks Associates reveals that among the 42% of US broadband households who do not own and do not plan to buy a smart home device, 17% admit they would likely buy a device if the cost were lower. Capturing these consumers at the right price point would add 7.9 million more households to the population of smart home owners. The report, Breaking Smart Home Barriers: Why Consumers Don't Buy, addresses market barriers and mines consumer fears and presents s ...read more

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