Access and Entertainment

Broadband services have become a critical communications utility and a core component in the growth of consumer technology products and services. Broadband has not only provided greater connectivity and interaction for consumers, it also opens the door to disruption across multiple industries, including communications, entertainment, and consumer electronics. Cancellation of broadband is rarer than switching of services, primarily because consumers come to rely on broadband for...
 
by Parks Associates | Oct. 9, 2015
Tags: mobile, OTT, pay TV, Wi-Fi
In recent decades, broadcast revenue (primarily from television) has become a much larger part of the revenue pie for professional sports teams, increasing team valuations and player salaries. The Dallas Cowboys were recently valued at $4 billion by Forbes, making the team the most valuable in U.S. professional sports. NFL teams as a whole were valued 38% higher by Forbes in 2015 than they were in 2014. The best lens to view the impact of player salaries is Major League Baseball, because...
 
by David Mitchel | Oct. 7, 2015
Tags: OTT, pay TV, streaming

Parks Associates director of research Brett Sappington provides insight and commentary on the future acquisition of DIRECTV by AT&T : The merger did not really diminish competition in the U.S. market. Approval was widely expected. The bigger impact is clearly outside of the U.S., where AT&T is now making investments to build upon DIRECTV’s existing position in Central and South America. We expect AT&T to quickly roll out new voice,...
Parks Associates research shows 51% of U.S. pay-TV subscribers are very interested in unlimited DVR storage. Currently, over 50% of U.S. broadband homes either include a DVR as part of their pay-TV subscription or have purchased one at retail. Consumers are recording shows at higher volumes. Companies are looking toward cloud DVR systems to not only meet the demand of the amount of data recorded in the video industry, but to also lead to new innovations and implementations...
 

Today, Parks Associates announced new research that revealed nearly 60% of U.S. broadband households subscribe to an OTT video subscription, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription OTT video account held by someone outside of their home, and 6% are exclusively using shared accounts to access subscription OTT video content. This finding equates to 11% of all households that are relying...
Recently, rumors have been circulating that Apple intends to launch its own subscription OTT service independent of iTunes or Apple TV. Online tech news site Re/code reported this week claims from industry executives that Apple is in talks with TV programmers regarding an Apple-backed subscription over-the-top linear pay-TV service. This service would be similar to what DISH Network offers with SlingTV, with selected bundles of linear cable channels and cloud DVR features. Apple has...
 
by Ruby-Ren Bond | Feb. 6, 2015
Tags: Apple, online video, OTT, streaming

In a recent article for re/code , Parks Associates research revealed a potential loss of 6.8 million pay-TV subscribers when HBO's web-only subscription video service releases this year. Citing the results of the firm's most recent consumer study , author Peter Kafka  writes "if the people who respond to Parks’ survey actually follow through on their plans, then HBO’s new 'over the top' service will end up costing the pay-TV business around 7 million subscribers. That’s...
 
by Parks Associates | Jan. 22, 2015
Tags: cord cutting, OTT, pay TV, streaming
In keeping with its strategy to compete in the current OTT market, Amazon announced this month that it is adding original movies to its Amazon Studios productions. Currently, Amazon Prime Instant Video offers 7 original shows. In comparison, Netflix has 11 current original series, adopted and continued 5 series, produced 43 specials, miniseries, and films. Roy Price, the VP of Amazon Studios , said in their press release that the goal is to produce 12 movies a year. This increase...
 
by Ruby-Ren Bond | Jan. 22, 2015
Tags: digital content, digital media, online video, OTT, streaming


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