Access and Entertainment

Today, Parks Associates announced new research that revealed nearly 60% of U.S. broadband households subscribe to an OTT video subscription, but account sharing is a lingering challenge. According to a 3Q 2014 survey of U.S. broadband households, 8% are using a subscription OTT video account held by someone outside of their home, and 6% are exclusively using shared accounts to access subscription OTT video content. This finding equates to 11% of all households that are relying...
Recently, rumors have been circulating that Apple intends to launch its own subscription OTT service independent of iTunes or Apple TV. Online tech news site Re/code reported this week claims from industry executives that Apple is in talks with TV programmers regarding an Apple-backed subscription over-the-top linear pay-TV service. This service would be similar to what DISH Network offers with SlingTV, with selected bundles of linear cable channels and cloud DVR features. Apple has...
 
by Ruby-Ren Bond | Feb. 6, 2015
Tags: Apple, online video, OTT, streaming

In a recent article for re/code , Parks Associates research revealed a potential loss of 6.8 million pay-TV subscribers when HBO's web-only subscription video service releases this year. Citing the results of the firm's most recent consumer study , author Peter Kafka  writes "if the people who respond to Parks’ survey actually follow through on their plans, then HBO’s new 'over the top' service will end up costing the pay-TV business around 7 million subscribers. That’s...
 
by Parks Associates | Jan. 22, 2015
Tags: cord cutting, OTT, pay TV, streaming
In keeping with its strategy to compete in the current OTT market, Amazon announced this month that it is adding original movies to its Amazon Studios productions. Currently, Amazon Prime Instant Video offers 7 original shows. In comparison, Netflix has 11 current original series, adopted and continued 5 series, produced 43 specials, miniseries, and films. Roy Price, the VP of Amazon Studios , said in their press release that the goal is to produce 12 movies a year. This increase...
 
by Ruby-Ren Bond | Jan. 22, 2015
Tags: digital content, digital media, online video, OTT, streaming

Game of Thrones, Girls, and Last Week Tonight with John Oliver could be coming to a device near you, whether or not you have a pay-TV subscription. This morning at a Time Warner, Inc. investor meeting, HBO chief executive Richard Plepler announced that the network would launch a standalone over-the-top service as soon as 2015 . The jump would not be drastic from a technology standpoint, as HBO currently delivers content through its HBO GO app. However, a move into the...
 
Let it not be said that HBO restricts drama to its original series. Today’s announcement that HBO will launch an online video streaming service next year has added a new twist to the pay TV versus OTT plotline. While Mr. Plepler’s statement leaves us with as many questions as it provides answers, here are three things that we can take away from this news. This move shouldn’t be a surprise. Few that follow the industry closely will be surprised by HBO’s announcement....
 
by Brett Sappington | Oct. 15, 2014
Tags: cord cutting, OTT, pay TV

Brett Sappington , Director of Research at Parks Associates, will be speaking at TV Xperience World 2014 on October 15. He will be presenting new research on 4K technology, Ultra HD, and pay-TV during the session " Understanding the Importance of 4K " from 4:25 - 4:45pm.   Parks Associates research finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will deploy this service as a differentiator,...
 
by Brett Sappington | Oct. 14, 2014
Tags: 4K, industry event, pay TV, ultra HD
Last night, Redbox Instant by Verizon ceased operations ending its 19-month OTT experiment, with both Verizon and Redbox parent company Outwall expressing disappointment with subscription numbers. Redbox Instant failed to find an audience, underscoring the notion that OTT video services must differentiate themselves while offering valuable content to be successful. Verizon went toe-to-toe with established OTT video services Netflix, Hulu Plus, and Amazon Prime, but failed to...
 
by Glenn Hower | Oct. 8, 2014
Tags: digital content, digital media, OTT, streaming


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