Friday, March 01, 2013

Viewers Are Flocking to Streaming Video Content — And So Are Advertisers

With more and more viewership migrating online, real-time data from streaming content offers advertisers a much more accurate picture of how the audience is interacting with ads. Rather than simply relying on overall viewership numbers as a “proxy number” for how many people watched an advertisement, advertisers can tell “whether they’re skipping an ad, or whether they’re not,” Lepe explained. The question now is how the advertising model will change once Nielsen integrates this ...read more

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