Monday, December 02, 2019

Content Variety, Ease of Discovery, and Original Programming Drive Consumers to Recommend OTT Services

Deltatre sponsors session at Future of Video focused on direct-to-consumer video services

Parks Associates research shows the top three reasons why consumers would recommend their OTT service are content variety, ease of content discovery, and good original programming. Parks Associates will address the factors for success in the OTT video services ecosystem at the 2nd annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11 in Marina del Rey, California, with t more

Tuesday, November 26, 2019

Parks Associates’ 2nd annual Future of Video addresses new content strategies with executives from Akamai, Chicken Soup for the Soul Entertainment, Cinedigm, MediaKind, Netflix, Omnimesh, and Premion

20% of OTT subscribers say they would have reconsidered cancelling if they could have put hold on subscription

Parks Associates research finds, among the US broadband households that cancelled an OTT service in the past year, 20% say they would have reconsidered if they’d had the ability to put the subscription on hold to use later.

Parks Associates will host the second annual Future of Video: OTT, Pay TV, and Digital Media, December 9-11, in Marina del Rey, California, more

Thursday, November 21, 2019

Households with smart home devices own an average of six devices

CONNECTIONS™ Summit at CES® session explores demand and opportunities for smart home platforms with executives from, Comcast, and Samsung SmartThings

Research from Parks Associates shows US broadband households that adopt smart home solutions own an average of six devices. As many of these products come from different verticals, the need for solutions that deliver a unified and engaging consumer experience intensifies as smart home households acquire more devices. more

Wednesday, November 20, 2019

Parks Associates announces pre-show workshop ahead of 2nd annual Future of Video

Pre-show workshop Changing World of Video Services to present consumer research with industry insights from 24i Media, Accedo, Brightcove, LiveRamp, Ovation TV, Samsung Ads, Tastemade, Tubi TV, and Wurl

Parks Associates research shows the percentage of US households subscribing to multiple OTT services has increased at a faster rate than household penetration of subscription OTT services. At the beginning of 2019, 46% of US broadband households had more than one OTT video su more

Thursday, November 14, 2019

12% of UK broadband households bought a smart home device in the past 12 months; 27% report high intentions to buy at least one in the next 12 months

CONNECTIONS™ Europe features executive insights on smart home and security, with keynotes from Orange, CUJO AI, SnapAV, and Deutsche Telekom

Parks Associates will host the 14th annualCONNECTIONS™ Europe: Strategies for Security and Smart Home, 19-20 November at the Amsterdam Marriott Hotel in the Netherlands.

CONNECTIONS™ Europe features executives from the top European and international companies in the digital living ecosystem addressing the next stages of growth in th more

Wednesday, November 13, 2019

Parks Associates’ 14th annual CONNECTIONS™ Europe features Allianz Partners, Cozify Oy, FireAngel Safety Technology Group, Roost Labs, and Yonomi to address insurance opportunities among smart home households

Smart smoke/CO detectors score high NPS among UK broadband households

Parks Associates research finds smart smoke/CO detectors have among the highest net promoter scores (NPS) of all smart home devices among UK broadband households. These devices, with adoption at 4% of UK broadband households, score a higher NPS than more widely adopted devices such as smart speakers, smart thermostats, and smart light bulbs.

The research firm will host the 14th annual CONNECTIONS™ Euro more

Tuesday, November 12, 2019

Parks Associates’ 2nd annual Future of Video conference features speakers from Comcast, Verizon, Viacom, CBS Interactive, Universal Electronics, NFL, and more

Research firm reveals content drives vMVPD subscriptions, while promotions attract new pay TV subscribers

Parks Associates today announced the speaker lineup for its second annual Future of Video: OTT, Pay TV, and Digital Media, taking place December 9-11 at the Marina del Rey Marriott, California. New research from the firm finds content is main factor for new vMVPD subscriptions, while promotions motivate new pay-TV subscribers—39% of new vMVPD subscribers added this su more

Monday, November 11, 2019

61% of UK broadband households value access to real-time energy data

CONNECTIONS™ Europe to address revenue opportunities in value-added services such as energy, health, and support services

 Research from Parks Associates finds 61% of UK broadband households rank access to real-time energy usage data as one of the most important ways their household could better manage energy use and cost. Additionally, 40% of UK consumers ages 50 and older report high interest in sensor-based solutions that can help them stay in their homes as they age. more

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