Connected CE and Platforms

With news that Amazon is officially sold out (online) of Echo and Tap products until after the holidays, it looks like the smart speaker with personal assistant technology category has found its legs. Parks Associates forecasts 6 million U.S. sales for the category in 2016, which would double U.S. sales from 2015. Several trends are driving the smart speaker/personal assistant device market. First, consumer familiarity and use with personal assistant software are one the rise,...
2016 has been a significant year for virtual reality (VR) headsets. CE manufacturers have developed models for any household budget. Parks Associates finds that in Q3 2016, 3.5% of U.S. broadband households owned one or more virtual reality headsets. This might seem like a small number; however, compared to Q1 2016, this is a significant increase (2.4% in Q1 2016). As the gifting season is here, many tech news sources are putting together lists of the best VR sets from 2016. Prices...
 
by Tu Skuse | Dec. 21, 2016
Tags: connected CE, digital media, gaming, Google, virtual reality

According to Parks Associates research, 63% of U.S. broadband households are not familiar or know nothing about virtual reality (VR), leaving a wide opportunity for industry players to educate and market these new products and services. Currently, only 3.5% of U.S. broadband households, or roughly 3.4 million households, own a VR headset. However, a new market snapshot by Parks Associates shows experience is key for wider adoption VR headsets. Consumer Strategies and Use Cases for...
Last week, half the Internet was shut down by an unprecedented hacker attack on the servers of Dyn, a major U.S. domain name server (DNS) host for media companies such as Netflix, Facebook, and Twitter.  The hackers used what is commonly referred to as a distributed denial of service (DDoS) attack. DDoS attacks basically bombard a server with so many requests it has to slow down or shut down because it can’t handle the traffic. Even with sophisticated DDoS protection software in...
 
by Brad Russell | Oct. 25, 2016
Tags: Internet of Things, privacy, security

Sony launched its much-anticipated PlayStation VR Thursday morning in a move that will likely have a drastic impact on the gaming experience. Brett Sappington , Senior Director of Research at Parks Associates, provided insight on the retail launch strategy, the impact of PlayStation VR on the market, problems to anticipate, and new games/content for the device. His comments are included below: Retail launch strategy: The launch strategy and advertising surrounding...
 
Last week, Appliance Design magazine hosted a webinar focused on best practices for appliance manufacturers to consider when incorporating IoT features in their appliances. The discussion included speakers, Brad Russell , Research Analyst of Parks Associates, and Justin Ruiz, Product Marketing Manager of Ayla Networks. Before exploring the smart home arena, manufacturers who consider designing, building, and selling IoT connected appliances must understand the current landscape...

The power of audio was a reoccurring theme at yesterday’s CEDIA session: Growth & Future Outlook for the High-End Audio Market. Consumers’ attachment to music is a key influencer in the audio market. According to Parks Associates research, two-thirds of U.S. broadband households use a streaming audio service. The panelists discussed current trends and the future outlook of the market. The session featured: Brad Russell , Research Analyst, Parks Associates...
 
by Alexandra Martin | Sep. 16, 2016
Tags: audio, connected CE, digital music, home networks, industry event, millennials, multiscreen
On Tuesday, August 16, at Intel’s Developer Forum, Intel CEO Brian Krzanich unveiled Intel’s vision for the future of VR technology: Project Alloy . The “all-in-one” VR headset makes several tantalizing promises: 1) It will be a standalone VR solution, meaning it won’t require owning a powerful, expensive supercomputer. 2) It won’t have any cords or tethers to an external device, leaving the user free to move around without worrying about tripping or...


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@ParksAssociates RT @streambuzzed: Brett Sappington, top media analyst at @ParksAssociates @BrettsView says of #Amazon #OnNow feature: "If Amazon were to la…

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