Access and Entertainment

The COVID-19 crisis continues to have a significant impact on how consumers live and how companies, including OTT players, operate their businesses. While sporting events and other live events are starting or planning to come back, the impact from the dearth of live content will reverberate for months to come. Losses in programming, advertising, and sponsorship are clear challenges for providers, while some sports-specific OTT services are struggling around rights, fee payments, and costs...
 
by Parks Associates | Dec. 11, 2020
Tags: digital media, OTT, pay TV
As the video service ecosystem evolves, OTT services and pay-TV providers alike are increasingly looking to build strategic partnerships to differentiate themselves from competitors and drive viewership and revenue.  Don't miss the Future of Video conference session  OTT Partnerships: Key to Success  on Wednesday December 16, at 12:30 p.m. CT. This session will focus on the latest key partnerships in the video services space and how partnering can strengthen a...
 
by Parks Associates | Dec. 10, 2020
Tags: digital media, OTT, pay TV

While overall adoption in the ad-based OTT category continues to rise, no individual service has become a clear leader, leaving open a tremendous opportunity for a service to assume a leading position with a unique service offering.   Industry experts from Roku, XUMO, Media Kind and Crunchyroll will share their insights on  the key factors that have driven the growth in ad-based services, how they fit within today’s OTT service space, and how...
 
by Parks Associates | Dec. 9, 2020
Tags: digital media, OTT, pay TV
Although the theatrical distribution model of new films has been threatened for years by the success of streaming services, the effects of COVID-19 has accelerated studios’ pivot towards streaming. In 2020, many films intended to earn substantial box office receipts ended up serving as gateways to a companion streaming service. Studios have been forced to weigh their options when it comes to recouping profits spent on large, mass market films. Shortly after WarnerMedia’s...
 
by Liam Gaughan | Dec. 9, 2020
Tags: OTT, streaming

Companies often lack adequate data about their service’s core audience until long after their initial launch. The lack of relevant and actionable data can cause services to operate inefficiently and target the wrong audience segments, especially at those critical early stages. Don't miss the upcoming Future of Video conference session,  Data and Decision Making in Video Services ,  on December 15 at 3:00 p.m. CT. This session addresses the latest use cases...
 
by Parks Associates | Dec. 8, 2020
Tags: digital media, OTT, pay TV
OTT services are ramping up their free trial and promotional activities. They are lengthening typical trial windows and offering OTT bundled with other entertainment services to entice more samplers and give current video consumers more time to evaluate the merits and long-term value of a service, with the hope of converting them to a paid subscriber.   The Future of Video Conference session Retention and Churn in OTT   will take place virtually on...
 
by Parks Associates | Dec. 7, 2020
Tags: digital media, OTT, pay TV

Since launching in May, WarnerMedia’s flagship streaming service HBO Max has underperformed in converting existing users, with only 30% of current HBO subscribers activating HBO Max. Some of this underperforming is due to the service’s lack of distribution on leading streaming video platforms such as Amazon and Roku. Despite the expansive content library, that includes content from HBO, Warner Brothers, DC Entertainment, Turner, Crunchyroll, Studio Ghibli, and other media...
 
by Liam Gaughan | Dec. 4, 2020
Tags: OTT, pay TV, streaming
OTT aggregators have become a major access point for attracting video consumers to multiple subscription services through a unified platform.  OTT video aggregation has moved beyond its initial development and is now at a point where multiple companies are vying to be the central consumer hub, including traditional pay-TV providers, device manufacturers, subscription OTT aggregators, virtual MVPDs, and ad-based OTT aggregators. Register today to attend the Future...
 
by Parks Associates | Dec. 4, 2020
Tags: digital media, OTT, pay TV


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