Digital Media and Content Distribution
Long an advertising and ratings powerhouse for the Peacock, one of the hottest stories to come out of Rio is the decline in NBC viewership ratings for the Games of the XXXI Olympiad. There are several reasons the Rio Olympics broadcasts are not resonating quite as highly with viewers:
Broadcast Delays – As has been the case in previous years, NBC delays some of its most popular events for primetime broadcast. This leads to the possibility of event results hitting the press...
by Glenn Hower | Aug. 12, 2016
Tags: cord cutting, digital content, digital media, millennials, online video, OTT, pay TV, streaming
Tags: cord cutting, digital content, digital media, millennials, online video, OTT, pay TV, streaming
William Morris Endeavor - International Marketing Group (WME-IMG) bought the UFC earlier this month for $4 billion. WME-IMG is a conglomerate of two accomplished agencies: talent agency WME specializing primarily in movies, television, and music, and IMG’ focusing on management for international sports and events. Brothers and co-owners of the UFC, Lorenzo and Frank Fertitta, are stepping down after the sale is finalized, but Dana White will remain on in his current role as...
Protecting customer information is not just about protecting the customer but also protecting the operators’ investments in video analytics data. Any security breach reduces customer trust in their video service provider and reduces the trust of vendors, partners, and advertisers in the ability of an operator to provide valuable analytics information and insight.
Join Parks Associates and Verimatrix on Tuesday, July 19 for a complimentary one-hour industry webinar examining...
by Parks Associates | Jul. 15, 2016
Tags: digital media, industry event, operator, OTT, security, tech support, Webcast
Tags: digital media, industry event, operator, OTT, security, tech support, Webcast
VidCon, online video's takeover of the Anaheim Convention Center, was interesting, thought provoking, educational, and honestly a lot of fun. Between keynotes and discussions on the future of online video, I witnessed mass gatherings of fan communities and enjoyed unexpected brief meetups with Dr. Lindsey Doe of sex ed channel Sexplanations, and Michael Stevens, creator and longtime host of the channel Vsauce. Amidst the controlled chaos of online video's biggest gathering, a few key...
by Glenn Hower | Jun. 30, 2016
Tags: digital content, digital media, millennials, online video, OTT, streaming
Tags: digital content, digital media, millennials, online video, OTT, streaming
It appears that Comcast and its film and television subsidiary NBCUniversal will rule the Kingdom of Far Far Away after the media giant purchased Shrek franchise parent company DreamWorks Animation in a $3.8 billion acquisition announced earlier today . While the price is hefty, Comcast may not suffer from sticker shock when considering the advantages DreamWorks Animation’s assets provide Comcast’s already vast portfolio.
The deal positions NBCUniversal to compete...
According to Parks Associates research, 33% of U.K. broadband households subscribed to an OTT video service as of 3Q 2015. New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players. Nearly 20% of U.K. broadband households have recently used a Netflix service, despite the free OTT catch-up...
Technology for securing content and preventing piracy falls into two categories: technologies that identify and allow tracking of content and technologies that restrict access to content. Digital fingerprinting, watermarking, conditional access, and digital rights management are all solutions to help secure content.
Digital fingerprinting and watermarking technologies play a significant role in identifying copyrighted content that is being distributed or accessed illegally and...
Earlier this month, Netflix made an unpopular (but at the same time necessary) decision to raise prices. The price hike was $1 per month and only applied to its second tier of service, which includes HD video and allows for two simultaneous video streams. Speculation arose that the Netflix price increase was tied to issues with password sharing, which Parks Associates covered heavily in The Cost of Piracy earlier this May. Naturally, this reignited the conversation surrounding OTT...
Premier Sponsors
Tag cloud
| @ParksAssociates |  |
RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance… |
