Digital Media and Content Distribution

Technology for securing content and preventing piracy falls into two categories: technologies that identify and allow tracking of content and technologies that restrict access to content. Digital fingerprinting, watermarking, conditional access, and digital rights management are all solutions to help secure content. Digital fingerprinting and watermarking technologies play a significant role in identifying copyrighted content that is being distributed or accessed illegally and...
 
by Glenn Hower | Dec. 28, 2015
Tags: digital content, OTT, pay TV, security
Earlier this month, Netflix made an unpopular (but at the same time necessary) decision to raise prices. The price hike was $1 per month and only applied to its second tier of service, which includes HD video and allows for two simultaneous video streams. Speculation arose that the Netflix price increase was tied to issues with password sharing, which Parks Associates covered heavily in The Cost of Piracy earlier this May. Naturally, this reignited the conversation surrounding OTT...
 
by Glenn Hower | Oct. 19, 2015
Tags: digital content, digital media, online video, OTT, streaming

Credential (password) swapping has become a popular form of piracy in the connected world, one that has received little attention from service providers and content owners when compared to other forms of piracy like signal piracy, physical media piracy, and file sharing. Credential sharing has a measurable impact on video services, particularly in the OTT video service area, which impacts young subscribers most substantially. The impact on OTT video revenues— an estimated $500 million...
 
According to a recent article in Multichannel News , Verizon Communications has signed a multiplatform deal that will allow the telecom to offer HBO's streaming video service, HBO Now, to more than 100 million of Verizon's digital customers, as well as to non-Verizon mobile device owners. Verizon will offer HBO on its mobile-first video service and to stand-alone broadband customers for $15 a month. According to Parks Associates director of research Brett Sappington , at the...
 

Join Parks Associates, Ooyala, and Vindicia on July 28 for a complimentary industry webinar examining the current and future growth of the OTT market. Research director Brett Sappington will lead the discussion, presenting key findings from our OTT whitepaper series, The OTT Playbook . Parks Associates research shows 55% of U.S. broadband households subscribe to a subscription OTT video service. Netflix and other successful OTT services are growing to rival...
 
by Parks Associates | Jul. 16, 2015
Tags: none
A+E Networks is the newest player to enter the OTT video services market after announcing the launch of a Lifetime streaming-only online video service this week. The service, named the "Lifetime Movie Club," will provide access to the channel's older content for just $3.99 per month and does not require an existing pay-TV subscription. Parks Associates research cited in the Wall Street Journal shows that Lifetime's entry to the OTT market could be a challenging one....
 

A multichannel network (MCN) is an entity that aggregates multiple online video channels and provides assistance in funding, promotion, partner management, digital rights management, monetization, and audience development. Channels are often branded in a multichannel network to provide a consistent cross-channel user experience, similar to how television channels are branded under the same network family. MCNs can present themselves on a video hosting site with easy access to individual...
 
by Parks Associates | Jun. 25, 2015
Tags: digital media, online video, OTT, Webcast
Over the past year, OTT video services experienced a boom of activity across most global markets, including expansion for existing players and a new wave of market entrants.   Netflix has driven the growth of OTT video services and a new wave of emerging competitors more than any other single company. By the end of 2014, the company reached over 54 million total paying subscribers, adding over 6 million subscribers in the U.S. alone. Startup players, emboldened by Netflix’s...
 
by Brett Sappington | May. 14, 2015
Tags: OTT, pay TV, streaming


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