Advertising and Apps

Facebook is rolling out a new advertising format called Sponsored Stories, which allows advertisers to prioritize content from the News Feed by turning your Facebook activity into promoted content. Sponsored Stories are seen only by your friends that would normally see your stories in their News Feeds. However, according to the product's help page , there is no op-out option for Sponsored Stories. Already, similarities are being drawn between Sponsored Stories and Twitter's...
 
by Mindi Sue Sternblitz-Rubenstein | Jan. 31, 2011
Tags: retail
Companies such as Amazon.com Inc. and Etsy Inc., a site that sells handmade and vintage goods, are making gift recommendations for individuals by tapping into the trove of comments and preferences collected by social-networking giant Facebook Inc. The social-shopping efforts are all in an experimental phase, but the goal is to change how consumers discover and choose products—and increasing their likelihood to click on the buy button. The latest retail efforts focus on using...
 
by Parks Associates | Dec. 23, 2010
Tags: retail

As U.S. video viewers increase their multiplatform viewing habits, advertising firms’ demand for an integrated tool to measure both TV and online video viewing will intensify over the next year. A new report, Cross-Platform Ad Metrics & Reporting , shows 71 percent of U.S. broadband households access videos online, compared to 87% who watch traditional TV content. Younger audiences, ages 18-34, are even more inclined to watch online video, with 88% watching online compared to...
 
by Mindi Sue Sternblitz-Rubenstein | Dec. 16, 2010
Tags: multiscreen
Parks Associates is supporting Future TV Advertising Forum from December 2-3 in London. The Future TV Advertising conference will bring together broadcast and advertising to analyze and debate the evolution of TV advertising. Television is inexorably losing ground to online that is gradually offering greater accountability. The conference will address how the advertising community can work with broadcast so that this threat, embodied by new technologies and user behavior,...

Parks Associates is supporting DiscoveryBeat 2010 on October 18th 2010 in San Francisco, CA. DiscoveryBeat 2010 is an event focused on the “secret recipe” for application discovery and monetization. We’re gathering the movers and shakers in the emerging app discovery ecosystem to take an in-depth look at these issues, and why their strategies are working. The event will attract 300+ mobile and social developers, major platform providers, advertising players,...
 
by Parks Associates | Oct. 13, 2010
Tags: industry event
Parks Associates is supporting the 2010 Digital Hollywood Fall in Santa Monica, California. Heather Way , Research Analyst, Parks Associates will be moderating the session, "A dvertising on Tablets and SmartPhones - the Immersive Commerce and Communication Experienc e" on Thursday, October 21 from 2:15 PM - 3:30 PM. Digital Hollywood is the premier entertainment and technology conference in the country. For more information about this event, click here .

Parks Associates is supporting the Music & Advertising from September 15-16 in Chicago, IL . Join Billboard and Adweek in Chicago to explore how the worlds of music and advertising are intertwined, and examine how big brands, artists and music supervisors are benefiting from working together during captivating keynotes interviews, informative case studies, and interactive panel discussions. More Info
 
Parks Associates is supporting the Mobile Marketing Association (MMA) Forum on September 2 in São Paulo, Brazil. The 2010 MMA Forum in São Paulo brings together attendees from agencies, brands, carriers and other members of the global mobile marketing ecosystem. The annual event features a wide variety of keynotes, panels and presentations discussing the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and...
 


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