Press Releases

New whitepaper addresses consumer demand for smart home solutions that detect, prevent, and protect against electrical fires 

A new whitepaper released today by Parks Associates finds approximately 40% of U.S. broadband households with insurance are interested in buying a smart home product that can detect electrical fires, with interest strongest among young consumers and households in the southern U.S. The whitepaper “IoT Home Safety: Fire Prevention Solutions,” sponsored ...read more

CONNECTIONS™ Europe: Strategies for Smart Home and Consumer IoT to feature new consumer survey data on European smart home market

New consumer research from international research firm Parks Associates finds 16% of U.K. broadband households own a smart home device, compared to 26% in the U.S. The firm will share insights from its recent survey of 5,000 U.K. broadband households, including consumer interest and purchase intentions in smart home solutions, at the 13^th-annual C ...read more

Parks Associates, Swrve, and Comcast Technology Solutions to address overcoming subscriber churn in the OTT video service landscape

Parks Associates research finds the rate of cancellations for OTT video services among U.S. broadband households has held steady over the past three years at approximately 18%. The firm will examine the unique challenges in addressing subscriber churn in the OTT video service landscape and how providers can make their services invaluable among ...read more

International research firm Parks Associates announced today that Research Analyst Dina Abdelrazik will speak at CEDIA Expo, September 6 and 7 in San Diego, CA. Abdelrazik will address the impact that voice will have on user interfaces and specifically new partnerships within the smart home. The firm’s smart home research indicates, as adoption of smart speakers expands, consumer satisfaction with these devices must be monitored to ensure a robust user experience. Smart speakers ...read more

34% of U.S. broadband households are interested in health support services

Research firm Parks Associates will host the fifth-annual Connected Health Summit: Engaging Consumers, August 28-30 in San Diego at the Grand Hyatt Manchester, featuring keynotes from Alarm.com, IBM Watson Health, Providence St. Joseph Health, Qualcomm Life, and Uber Health anda special session featuring Independa and Dish Network. The conference will examine consumer adoption and usage of connected h ...read more

Research firm reports 28% of U.S. broadband households use a health, medical, or wellness app

Parks Associates today announced executives from Alarm.com, IBM Watson Health, Providence St. Joseph Health, Qualcomm Life, and Uber Health will be the keynote speakers for the fifth-annual Connected Health Summit: Engaging Consumers, being held August 28-30 in San Diego at the Grand Hyatt Manchester.

The conference’s keynotes will address how technology is meeting the changing ...read more

Parks Associates’ pre-conference workshop to focus on independent living and wellness

New research from Parks Associates reports 17% of U.S. broadband households are interested in purchasing a system that would help them live independently as they age. One-half of these consumers would prefer to purchase the system from a company specialized in independent living, while nearly 25% would prefer to buy from a home security service provider. Parks Associates will examine the ma ...read more

Fifth-annual Connected Health Summit feature panels on emerging connected health technology

Parks Associates research shows roughly 40-50% of U.S. caretakers are very interested in home independent living features for family members, including 45% who are very interested in a home system that senses emergencies and alerts them and/or first responders. Parks Associates will host its fifth-annual Connected Health Summit: Engaging Consumers, August 28-30 at the Manchester Grand ...read more