Press Releases

Wednesday, August 11, 2021

For the first time, online retailers dominate as the leading channel for the most adopted smart home devices

25% of buyers for the most adopted smart home devices report acquiring via an online-only retailer such as Amazon

New research from Parks Associates shows for the first time, online retailers dominate as the top channel for the most widely adopted smart home devices, including smart garage door openers, smoke or CO detectors, thermostats, door locks, video doorbells, networked cameras, in-wall outlets/switches, light bulbs, and plugs. Overall, more than one-third of US broad ...read more

Thursday, August 05, 2021

On average, cord-cutters are spending $85 per month on OTT services

New research report examines consumer trends in unbundling and rebundling video services 

New research from Parks Associates finds cord-cutters are spending $85 per month on average for their online pay-TV or standalone subscription-based services, roughly $30 less than what they were paying for traditional pay-TV service. The firm’s Quantified Consumer: Cutters, Nevers, and the Rebundling of Video, examines consumer trends in unbundling video services and the recent phenome ...read more

Tuesday, August 03, 2021

15% of US broadband households report intentions to purchase an electric vehicle (EV) in 2021

Revel, ChargePoint, Enel X, Baltimore Glass and Electric, dcbel, and Ample to speak at ninth annual Smart Energy Summit

Parks Associates will host Next Stages of the EV Evolution on August 4, the next virtual session in the ninth annual Smart Energy Summit: Engaging the Consumer, featuring a visionary presentation from Revel, an interactive discussion with ChargePoint, and an interactive panel featuring Enel X, Baltimore Glass and Electric, dcbel, and Ample. Event sponsors ...read more

Wednesday, July 28, 2021

Gap between OTT and traditional pay-TV services continues to grow, according to Parks Associates

New research reveals 82% of US broadband households subscribe to at least one OTT service and 58% subscribe to a traditional pay-TV service

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new ongoing service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay-TV, and mobile services. The firm’s Video Services Dashboard reveals 82% of US ...read more

Tuesday, July 27, 2021

72% of US broadband households view video on multiple platforms, and 40% view video on all device platforms

Fourth annual Future of Video: OTT, Pay TV, and Digital Media addresses impact of connected devices on the video experience, featuring visionary insight speaker from Paramount+

Parks Associates released new data ahead of its fourth annual Future of Video session showing that 72% of consumers report regularly using multiple platforms to consume video and over 40% view video on all tested platforms – TV and TV-connected devices, mobile devices such as smartphones and tabl ...read more

Thursday, July 22, 2021

23% of US broadband households own three or more smart home devices

New whitepaper examines the adoption and growth of connected products in US broadband households and the impact on consumer lifestyles, new homes, and the MDU market

Parks Associates research finds 88% of US households have broadband, with an increasing number of connected devices tapping into high-speed connections to deliver safety, security, convenience, and energy-saving use cases. The firm’s latest whitepaper, Smart Products: Building the Modern Home, developed for GE A ...read more

Tuesday, July 20, 2021

34% of US broadband households, approximately 36 million households, own a home security system

Parks Associates to present home security and smart home trends at ISC West

Parks Associates today announced that Elizabeth Parks, president of the international market research firm, is a featured speaker in the session DIY for Smart Home and Security – What are the Impacts? at SIA Education @ ISC West Program, July 19-21 at the Sands Expo & Convention Center in Las Vegas, NV. The session, hosted Wednesday July 21 at 11:00 am, also features Mark Owen Burson, VP, Marketing & ...read more

Wednesday, July 14, 2021

67% of technology executives report virtual events are not as valuable as in-person events but expect hybrid virtual and in-person format in the future

Industry webinar explores the evolution of B2B marketing and impact of COVID-19 on business 

New industry survey data from Parks Associates reveals 91% of business executives in the connected home space are ready and willing to travel for in-person conferences and meetings, once their company or organization allows travel. The research firm is presenting the survey results during “Transforming B2B Marketing – Expanding Your Reach,” an industry webinar on July 15 at 1 pm CT U ...read more

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