Blog articles

Over-the-Top (OTT) video streaming services compete based on content. User experience, price, brand and marketing are all important, but consumers pay for services in order to have something to watch. Increasingly, services are relying on exclusive or original content as a key success factor. Escalating investment in original content continues as services seek sustainable differentiation. At the same time, TV networks are launching their own OTT services, often with content that they...
 
by Seth D. Yockey | Nov. 6, 2019
Tags: digital media, OTT
During AT&T’s WarnerMedia Day on October 29, the company announced details of its upcoming streaming service, HBO Max. Previously, sparse information existed regarding the SVOD, with only an idea of its name, a general launch date, and limited knowledge of its content library. However, event presenters uncovered highly anticipated details that have remained speculative until now. HBO Max joins others in an attempt to steal some of the thunder from the “big three”...

LG has announced that its new appliances will be equipped with “Proactive Customer Care.” The feature is designed to improve user experience and help customers maximize the lifespan of their products. The feature will first be enabled on the new bottom-freezer refrigerators and front-load washing machine. The Proactive Customer Care feature will support consumers in the following ways: Sends tips to prevent misuse of appliances – For example, for refrigerators the...
 
by Patrice Samuels | Nov. 4, 2019
Tags: smart home, tech support
According to Reuters and CNBC, Google (aka Alphabet) has made an offer to acquire Fitbit. This stands to considerably shake up the wearables space. Fitbit is the number one wearables company in the US—Parks Associates consumer surveys find that among the 19% of heads of US broadband households that own and use wearables, Fitbit has nearly 60% penetration—twice that of its nearest competitor, Apple. Looking specifically at smart watch models, Parks Associates finds that...
 
by Kristen Hanich | Oct. 30, 2019
Tags: smart watch, wearable

Home builders are traditionally risk averse when it comes to adding new technologies in their homes. However, home builders can be an effective channel to introduce smart home products and services to a broad range of customers, including those that are not traditionally tech enthusiasts. Builders across the country convened in Irving last week for Builder Connections, hosted by Hanley Wood, to hear insights on consumer demand for smart home products and services and trends impacting...
After years of waiting and planning, the era of 5G has arrived. Within the past 12 months, all four of the major US mobile service providers (AT&T, T-Mobile, Sprint & Verizon) have introduced services. European operators introduced services in countries including Germany, Italy, Spain and the UK and South Korea rolled out 5G services in April. Throughout the globe, carriers have announced plans to have 5G networks operational by the end of 2019 or early 2020. 5G has long...
 
by Craig Leslie | Sep. 18, 2019
Tags: broadband, smartphones

As connected technology continues to evolve and mature, device manufacturers and providers are shifting their focus beyond young, affluent consumers to another rapidly growing segment of the population – seniors. By the year 2030, people over the age of 65 will comprise 20% of the population in the US. Parks Associates research shows that almost 90% seniors express a desire to live in their own home for as long as possible, and connected health technology and independent living...
 
During Apple’s September 10th keynote event, several revealing announcements were made. As expected, Apple offered improvements and fresh products to nearly every category of its device lineup, including the next generation of mobile devices and flagship services. However, the most impactful announcements include new details on Apple’s video streaming service and a major price drop for the Apple Watch.  Apple TV+ Comes Out Swinging with Low Price Point and...
 
by Brandon Riney | Sep. 12, 2019
Tags: Apple, connected CE


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@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

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