Digital Home Support Services

Monday, October 24, 2016

Privacy and Data Security Concerns Expand among IoT Consumers

Industry Webcast addresses privacy and security concerns for consumers

Parks Associates and Ayla Networks will host an upcoming webcast “Best Practices for IoT Security and Privacy,” Tuesday, October 25, at 1 p.m. CT (11 a.m. PT), to discuss the growing need for privacy solutions in IoT and smart home products. The IoT research firm finds almost 50% of U.S. broadband households rank privacy as their greatest concern when connecting devices to the Internet.

“Near the end ...read more

Tuesday, June 28, 2016

One-third of smart home device owners experience problems with their devices

Research firm reveals influence of product experience on repeat purchases of connected devices

Parks Associates announced new research today showing that approximately one-third of smart home device owners experience problems with their smart home devices and nearly 10% report problems connecting a smart home device to the home network router. Consumers encounter these issues more often when setting up smart sprinkler systems, networked security cameras, and water leak detec ...read more

Monday, June 13, 2016

IoT Top Trends and How Support Impacts Brand Loyalty and the Bottom Line

Parks Associates and Support.com to present webcast on top five trends for support and how to turn IoT consumers into brand advocates

New Parks Associates research finds over 75% of smart home device owners have more than one device, which will create new challenges in setup and interoperability in the connected home. Parks Associates will discuss strategies to support the connected consumer in the complimentary webcast “The Future of Tech Support: IoT & The Consumer Experie ...read more

Thursday, November 12, 2015

Smart Home Products and Systems will Generate 11 Million Support Requests in 2019

Market research firm announces research whitepaper on smart home adoption and tech support trends

Parks Associates, a leading market research firm, today released a research whitepaper entitled Next Generation Support: Driving IoT Adoption, sponsored by Support.com, that addresses IoT adoption trends and the evolving need for a new kind of technical support to improve customer experiences and drive product adoption.

U.S. broadband households now own an average of seven a ...read more

Monday, November 02, 2015

Over three-fourths of U.S. broadband households very concerned about security/privacy when using connected devices

Parks Associates Research Examines Security in the Connected Home

New Q3 2015 consumer research from Parks Associates finds 76% of U.S. broadband households are very concerned about their data security and personal privacy when using connected devices. The Demand for Device & Network Security shows identity and data theft are among the highest security concerns when using connected devices, but only 6% of U.S. broadband households have experienced those problems in the last ...read more

Wednesday, October 21, 2015

765 million households worldwide will subscribe to a broadband service by the end of 2015

Parks Associates Analyst chairs Day Three of Broadband World Forum in London

Parks Associates research shows approximately 765 million households will subscribe to a broadband service, representing 38% of all global households, at the end of 2015.

The international market research firm also reports that the Asia-Pacific region holds the largest percentage of worldwide broadband households primarily due to the volume in China and Japan, the world’s first and third largest ...read more

Monday, September 21, 2015

50% of key consumer segment intends to purchase a smart home device in the next 12 months

Support.com and Parks Associates to examine IoT support strategies that help manage the customer experience

Parks Associates research finds support services are a critical part of brand strategy in the Internet of Things (IoT). According to Parks Associates’ consumer research and segmentation, one-third of a key segment of consumers under 35, with high income and education, own a smart home device and more than 50% intend to purchase one in the next 12 months.

“These you ...read more

Wednesday, July 29, 2015

Smart home devices and systems will prompt over 7 million support requests in 2015

New research highlights impact of IoT on broadband households and privacy concerns among connected consumers

A new report from Parks Associates finds that smart home devices will prompt over 7 million support requests this year, with adoption at 16% of U.S. broadband households and nearly 40% planning to buy a smart home product in the next 12 months. By 2019, the number of support requests will reach nearly 11 million.

“Rising adoption of smart home devices is prompting ...read more

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