Digital Home Support Services

Parks Associates Research Examines Security in the Connected Home

New Q3 2015 consumer research from Parks Associates finds 76% of U.S. broadband households are very concerned about their data security and personal privacy when using connected devices. The Demand for Device & Network Security shows identity and data theft are among the highest security concerns when using connected devices, but only 6% of U.S. broadband households have experienced those problems in the last ...read more

Parks Associates Analyst chairs Day Three of Broadband World Forum in London

Parks Associates research shows approximately 765 million households will subscribe to a broadband service, representing 38% of all global households, at the end of 2015.

The international market research firm also reports that the Asia-Pacific region holds the largest percentage of worldwide broadband households primarily due to the volume in China and Japan, the world’s first and third largest ...read more

Support.com and Parks Associates to examine IoT support strategies that help manage the customer experience

Parks Associates research finds support services are a critical part of brand strategy in the Internet of Things (IoT). According to Parks Associates’ consumer research and segmentation, one-third of a key segment of consumers under 35, with high income and education, own a smart home device and more than 50% intend to purchase one in the next 12 months.

“These you ...read more

New research highlights impact of IoT on broadband households and privacy concerns among connected consumers

A new report from Parks Associates finds that smart home devices will prompt over 7 million support requests this year, with adoption at 16% of U.S. broadband households and nearly 40% planning to buy a smart home product in the next 12 months. By 2019, the number of support requests will reach nearly 11 million.

“Rising adoption of smart home devices is prompting ...read more

Parks Associates highlights global tech support research at CONNECTIONS™ Europe and CONNECTIONS™ Summit at CES

New international research from Parks Associates finds over 80% of Spanish broadband households regularly experience problems with their connected devices such as PCs, home networks, smartphones, and tablets. Common problems include viruses, malware, and the resulting poor performance of the device. By comparison, 70% of German and U.K. broadband households and only ...read more

Parks Associates and Support.com To Host Complimentary Webcast about Impact of Internet of Things (IoT) and Connected Home on Tech Support Services

Internet of Things researchfrom Parks Associates finds that roughly 25% of U.S. broadband households with smart home devices experience problems monthly. As a result, interest in tech support services among smart home device owners is strong—57% of consumers with an IP security camera and 58% of consumers with a smart electronic ...read more

Parks Associates predicts comprehensive approaches to tech support will remain most relevant

Parks Associates announced research today showing over 50% of U.S. smartphone and tablet owners are interested in tech support services that provide protection against loss, theft, or virus/infection, despite less than 10% experiencing such problems. The firm's The Evolution of Tech Support: Trends and Outlook, which analyzes the changing dynamics of the tech support market, also notes ...read more

New Research Shows Automation Driving Growth in U.S. Tech Support Market

Parks Associates tech support research shows new automation strategies are starting to resonate with consumers, as 38% of U.S. consumers who have experienced PC problems would prefer to fix future problems themselves, with the use of self-help tools. Improved user interfaces have also made setup of new tablets, smartphones, and smart TVs more intuitive, and currently 51% of consumers prefer to set up ne ...read more