Digital Home Support Services

New whitepaper addresses evolution of home technology support services during COVID-19 pandemic and beyond

A new whitepaper from Parks Associates finds 26% of US broadband households reported purchasing a consumer electronics (CE) device between February and May 2020, at the outset of the COVID-19 pandemic in the US. The whitepaper “Supporting Today’s Connected Consumer,” developed in cooperation with Sutherland, a global Digital Transformation company, addresses the expandi ...read more

Webinar explores strategies to build new VAS revenues through identity theft protection services

New consumer research from Parks Associates finds 5% of US broadband households annually experience identity theft, which equates to 5.5 million households affected and at least 6.6 million people. Identity theft ranks as the top data security or privacy concern, cited by over half of all US broadband households. The international research firm will discuss consumer demand for i ...read more

Parks Associates and Irdeto address value-added services for secure and complete home Wi-Fi management in industry webinar 

Parks Associates research finds US broadband households have an average of 12 connected devices, which will increase to 20 by 2025, creating opportunities for service providers and manufacturers to deploy new value-added services to support the home network and all its devices.

The international research firm will discuss home networking challenges ...read more

Parks Associates and PSA Certified highlight importance of device security and standard frameworks in industry webinar 

Parks Associates research reveals 41% of US broadband households are concerned about hackers getting access to their devices. With concerns higher among households without smart home devices, these fears could contribute to reluctance among consumers to purchase these devices. The international research firm will address the importance of establishing devic ...read more

New whitepaper examines the direct connections between support services and consumer engagement with connected solutions

Parks Associates today released a new whitepaper Next-Generation Support: Building an Engagement Platform, which finds over 33% of CE device owners report experiencing problems with their device over the past year. The whitepaper notes that even as these problems could extend to damage a brand’s reputation, they present an opportunity for service providers ...read more

New research report addresses problems facing connected devices owners

A new industry report from Parks Associates reveals just over 30% of computing and entertainment device owners report experiencing loss of wireless connectivity, identifying home network routers and streaming media devices most frequently as the source of the problems. Support Services for the Connected Home reports the percentage of households with a technical support subscription has held steady at clos ...read more

Webcast to address tech support opportunities through automated cognitive and intelligent technologies and automated connected devices

Parks Associates research finds most smart home owners set up their devices on their own and more than 50% of these consumers report setup problems. These issues have not translated into greater adoption of tech support services—one-fifth of U.S. broadband households have a subscription. The research firm will examine opportunities to improve ...read more

New Parks Associates data reveals spike in unresolved problems among smart home device owners

New consumer data from Parks Associates shows 12% of smart home device owners in U.S. broadband households report technical problems going unresolved in 2018, compared to approximately 5% in the previous three years. 360 View: Supporting the Connected Consumer examines consumer appetite for self-help, professional, and premium support services, as well as consumer adoption of extend ...read more