Analyst Blog

Parks Associates research finds that 75% of smart watch owners and 68% of fitness tracker owners are using their devices every day . How are consumers utilizing digital health applications? This new infographic below highlights the top 10 ways consumers use health apps the most, including tracking resting heart rates and consumed calories, setting exercise goals, and logging food and drink. Notably, almost half (48%) of daily app users utilize their health devices to track the...


The market for consumer electronics products and services is increasingly competitive. As brands seek to achieve and maintain competitive advantage, many recognize the importance of intuitive user interfaces and ample support. This need is born out of the desire to reduce consumer...

Parks Associates' 5th-annual Connected Health Summit  kicks off this week to bring together executives and thought leadership on health technologies as they relate to the Internet of Things. Service providers and smart home manufacturers have the opportunity to provide solutions that...
 
by Dina Abdelrazik | Aug. 27, 2018
Tags: none

Blog Post Submitted by ForgeRock Technology and health leaders Arm, ForgeRock, Philips, and Qualcomm Life, along with innovative healthcare startups Sparsa and US TrustedCare, today announced a collaborative effort focused on enhancing data from medical devices to enable more...

On August 16, 2018 research firm Parks Associates hosted its first open house and asked members of the North Texas community to come learn what the company is all about. Attendees got to hear a brief introduction about Parks Associates from the company’s SVP, Elizabeth Parks and the...

Blog written by Alexa Saldana, Research Intern at Parks Associates The health sector has captured the attention of tech giants and companies hoping to improve health-related experiences and offerings. One such giant, Amazon, announced the acquisition of PillPack in an effort to have a...
 

Prior to the 5th-annual Connected Health Summit, hosted by Parks Associates, Andrew Altorfer, Co-Founder and Chief Executive Officer, CirrusMD, sat down with the firm's analyst team to discuss new strategies to engage consumers in health and wellness behavioral changes and the future of...

AT&T has ambitions on transforming from a wireless and broadband provider to a “modern media company” and recently made a number of acquisitions towards this objective: The $84 billion buy of Time Warner gives them a wide array of content and strong portfolio of household...
 
by Craig Leslie | Aug. 24, 2018
Tags: operator, pay TV, personalization


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