Analyst Blog

A robust network is the foundation for modern living. This is as true for residents of multi-dwelling units (MDUs) like apartments, condominiums, and dormitories as it is for single-family residences. Building on advanced connectivity services, MDU property managers and owners can leverage the benefits of smart home devices and smart property solutions to drive revenue and increase net operating income. In collaboration with Cox Communities, Parks Associates’ new complimentary...
 
by Parks Associates | Jun. 28, 2021
Tags: broadband, home networks, smart home


The launch of NBCUniversal’s OTT streaming service Peacock last year was hampered by its unavailability on key leading platforms.  Parks Associates data from our OTT research shows Peacock’s position: Peacock reached a deal with Roku in September, and NBCUniversal...
 

Consumer ownership of health IoT products has risen dramatically in the past few years, driven by booming wearables adoption and consumer health concerns during the COVID-19 pandemic. Connected health device ownership has increased to where 46% of U.S. broadband households own at least...

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continued with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Amruta Shankar, Director of Data and Analytics, Synamedia , was featured as...
 
by Parks Associates | Jun. 23, 2021
Tags: digital media, OTT, TV Everywhere

Parks Associates ’ Connected Health Summit: Consumer Engagement and Innovation 2021 virtual conference series continues with the June 30 session, Personalization in Connected Health: Impact of AI . Andy Tubman, Chief Clinical Officer, Musical Health Technologies , will be featured as...

Broadband connectivity, fixed or mobile, is now considered a fourth utility for consumers and is the foundation of enabling connected devices and applications in the home. This includes an average of 9.2 connected computing and entertainment devices—such as computers, smartphones, smart...
 
by Parks Associates | Jun. 16, 2021
Tags: smart home, Whitepaper

With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big 3 Leads in Subscription Retention The “Big 3” in OTT services — Netflix,...
 
by Liam Gaughan | Jun. 14, 2021
Tags: cord cutting, OTT, streaming

Authors: Jennifer Kent, Frank Saldana Apple announced several new additions to its smart home platform at the Worldwide Developers Conference (WWDC) this week. In addition to product updates to the Apple Watch and HomeKit, Apple also unveiled concrete plans to boost overall connected...


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