Webinar hosted by Parks Associates and Copilot explores strategies to leverage device connectivity and user-generated data to improve consumer experience, reduce returns, and expand product ecosystem
CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in last 12 months cited difficulty in setup, installation, and usage as the reason. The firm will explore opportunities to improve user setup and create a ...read more
Consumer research explores consumer interest in cloud gaming and online gaming services
New research from Parks Associates finds the US cloud gaming market could generate nearly $3 billion in annual subscription revenue, as 30% of US broadband households currently express interest in this service. The research, in Cloud Gaming Demand and Preferences, reports 74% of US broadband households play video games for at least one hour per week. Gamers play for an average of 22 hours ...read more
CONNECTIONS Summit at CES 2020 spotlights smart TV market, including 8K, screen sizes, and growing role of streaming services for video content
Ahead of CES® 2020, Parks Associates announced new research showing that more than 70% of US broadband households now own at least one streaming entertainment product and 50% own a smart TV. 360 Deep Dive: Demand and Perception of Connected TVs also reports that 77% of smart TVs owned by US broadband households are now connected to ...read more
CE Session at Future of Video conference features executives from ActiveVideo, Caavo, Fandango, and Universal Electronics
Parks Associates research shows more than 90% of smart speaker and smart display owners have an OTT subscription, compared to 72% of all US broadband households. Additionally, nearly 40% of smart speaker/display owners own 12 or more connected CE devices, compared to 22% of all households.
Parks Associates will address the growing video services, scr ...read more
New whitepaper addresses market impact of cybersecurity features in home systems
Parks Associates today released a new whitepaper, Cybersecurity Impact on Smart Home Market Growth, which finds 71% of US broadband households that own smart devices are concerned about cybersecurity. Twenty-five percent of those who do not own smart home devices are also concerned about privacy and security, which prevents them from buying smart devices.
More than 60% of networked camera owners pay for video storage services
Parks Associates’ Smart Market Product Assessment: Networked Camerasreports 68% of owners self-installed their networked camera in Q4 2018, compared to 49% in Q4 2016. This shift toward DIY options comes as both ease of use and retail availability for this product increase.
Industry report outlines assumptions, drivers, and inhibitors of residential security market
Parks Associates research estimates new DIY solutions will cause some shifts in the residential security market, as over two million broadband households will have a self-monitored system by the end of 2019. Home Security: Market Sizing and Forecasts notes that 23% of self-monitored systems are fee-based, collecting on average $9 per month in 2019, and 22% also include home control. ...read more
New study examines consumer preferences related to new UI options
New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it “very good,” and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video servi ...read more