Access and Entertainment

Wednesday, April 17, 2019

22% of US broadband households have a service speed of 100-999 Mbps

Industry research addresses current competition in gigabit-speed services   

New research from Parks Associates finds 22% of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39% of US broadband households do not know their broadband speed. Modern Broadband: Competition and Retention at Gigabit Speeds notes only 6% of US broadband households have gigabit-speed services and interest in upgrading to that speed of service has d ...read more

Wednesday, April 03, 2019

Over half of US broadband households who trial an OTT video subscription service convert to paying subscribers

Research firm to present new OTT video research at the NAB Show on consumer perceptions, adoption, and use

New research from Parks Associates finds 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. The firm will present its OTT research at the upcoming NAB Show in Las Vegas, including highlights from OTT Video Services: Purchasing and Perceived Value, which reports that the conversion rate from free trial to paying subs ...read more

Tuesday, January 29, 2019

71% of U.S. broadband households own a connected entertainment device

Whitepaper addresses strategies for service providers to deliver a superior smart home experience

Parks Associates today released a new whitepaper, Changing Dynamics of the Smart Home: Opportunities for Service Providers, which reveals that 71% of U.S. broadband households own a connected entertainment device. The whitepaper, sponsored by Calix, examines strategies for service providers to deliver a successful smart home experience that incorporates support, security, privac ...read more

Wednesday, January 16, 2019

16% of U.S. broadband households share their passwords for their online video service accounts

New report profiles major players that provide authentication and identification technologies 

Research from Parks Associates finds 16% of U.S. broadband households admit to sharing their passwords for their video service accounts with other people. Innovations in Authentication and Personalization Technologies reports that service providers will have a difficult time moving subscribers to new methods of password-free authentication. Only one-third or fewer of U.S. broadband ...read more

Thursday, October 11, 2018

47% of U.S. broadband households watch user-generated content more than once per month

New Parks Associates industry report addresses state of live broadcast video and the shift to online broadcasts

A new industry report from Parks Associates finds that as U.S. broadband households spend less time per week watching video on a television, they are watching more user-generated content online, which increasingly includes live broadcast video. The Future of Live Entertainment reports 47% of U.S. broadband households watch user-generated content more than once per ...read more

Wednesday, August 08, 2018

One in five U.S. broadband households is highly sensitive to data collection and use

Market research firm examines current and future impact of data on the pay-TV industry

New video research from Parks Associates today reveals that a particular segment of consumers, representing approximately 20% of U.S. broadband households, is highly sensitive to collection and use of information about themselves and their activities. While these consumers understand that many companies use this data, 80% believe that they receive little in return for use of their data. TV ...read more

Monday, May 14, 2018

Six percent of broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months

Parks Associates addresses competition and changing consumer habits at The Pay TV Show in Denver

New research from Parks Associates shows that 6% of U.S. broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more than double the number subscribing today. Parks Associates hosts the pre-show research workshop Survivor’s Guide to the New Video World, sponsored by Espial, today at The Pay TV Show in Denver, Colorad ...read more

Monday, April 09, 2018

10% of U.S. broadband households switched, downgraded, or cancelled their pay-TV service in past 12 months

Parks Associates’ senior research director to share firm’s OTT research at NAB Show in Las Vegas

International research firm Parks Associates announced today that Brett Sappington, Senior Director of Research, will speak at the NAB Show, April 10 in Las Vegas, Nevada. Sappington will explore consumer perceptions and choice of video services, including comparisons among vMVPDs (online pay-TV services), and how competition is evolving in this crowded space.

Sappington will ...read more

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