Research

Strong growth in the smart watch category has increased Apple’s stickiness, with its base of ecosystem loyalists growing by 15% since 2019

Parks Associates’ new research from its quarterly survey of 10,000 internet households shows that Apple is leading the ecosystem among connected consumers, with nearly 20% of US internet households owning three or more Apple-brand device types. The research study Quantifying Brand Loyalty: Connected Device and Platform Ecosystems evaluate ...read more

New whitepaper developed in partnership with Adeia examines the potential of vision-based interfaces and control to revolutionize device interaction 

Parks Associates today announced the whitepaper Vision-Based Technology: Next-Gen Control, developed in partnership with Adeia, which explores the impact and benefits of vision-based interaction for consumer devices, including smart TVs, smart home devices, and smartphones. The whitepaper examines a range of potential use cases ...read more

Webinar in partnership with Calix explores importance of managed Wi-Fi and support service to improve NPS, consumer loyalty, and revenues for broadband service providers (BSPs)

Parks Associates research finds that even as download speeds increase for US internet households, value-added services and the quality of experience are increasingly more important factors in how subscribers evaluate their BSP. Currently, 92% of US internet households use Wi-Fi at home, and more than ...read more

International research firm highlights transformational role of tech for consumers and business

Parks Associates’ latest research, featured in a newly released series of Top Insights documents, reveals adoption across virtually all device and service categories continue to grow:

• Smartphones are present in 87% of US internet households.
• Smart TVs are now in 63% of internet households.
• 38% of US Internet households own at least one smart home device, like a ...read more

OTT Video Market Tracker highlights the role of TV as smart home control hub 

New Parks Associates research released during CES® shows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights how companies like Roku and others have transformed the role of the TV in the home by marrying entertainment with connected home functions. Roku an ...read more

Role of sports in OTT video grows as more households embrace streaming services

According to Parks Associates’ latest research, annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to approximately $22.6 billion in 2027, a 73% increase over the next five years. The new industry report OTT & Sports: Services and Strategies for Growth examines key trends in sports content and provides an overview of the pay-TV sports medi ...read more

47% of households planning to purchase a smart lock indicate a keypad is a must-have feature

Innovative smart home products showcased at CES® 2023 focus on simplicity, ease of use, and interoperability. Dozens of companies including ADT, Alarm.com, Essence Group, and more featured new product announcements in the safety and security space. Research from Parks Associates supports the demand for useful and simple features—nearly 50% of households planning to purchase a smart d ...read more

International research firm highlights industry technology leaders from entertainment and streaming, energy, connected health, and connected home and security 

Parks Associates today announced its 2022 Top Leaders In Technology, a list updated annually to highlight the leading industry executives who are advancing the markets for consumer technology and small-to-medium business (SMB) technologies through their participation at Parks Associates’ annual executive events. As th ...read more