Monday, January 22, 2018

Mobile carrier strategies evolving to focus on value-added and OTT video services

Research firm finds the highest net promoter scores (NPS) are among prepaid services and low ARPU subscribers

New research from Parks Associates finds only 14% of U.S. mobile subscribers switched providers as the most recent change to their mobile service plan. Mobile Service Churn: Managing Consumer Expectations reports that, despite intense efforts by Sprint, T-Mobile, Verizon, and AT&T to lure new subscribers, only 39% of mobile subscribers have made a plan change in the more

Wednesday, January 17, 2018

19% of young consumers engage in live streaming but often to stream legitimate social media video

New industry report examines emerging trends in streaming video habits and content-pirating consumers

Parks Associates today announced that as of Q3 2017, 12% of U.S. broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, with 19% of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and sports skews older, indicating more older viewers might be using these more

Wednesday, January 03, 2018

Nearly one-half of consumers with insurance are interested in receiving additional services from their insurance provider

New smart home research evaluates potential for insurance providers to become channel for smart products

New research by Parks Associates shows that 40-50% of consumers with either homeowners or renters insurance are interested in receiving additional services, such as restoration and maintenance services, from their insurance provider. Insurance Opportunities in the Connected Home explores the convergence of smart home technologies and insurance services as a way to generat more

Thursday, December 07, 2017

Parks Associates and TiVo Examine Top 5 IPTV Challenges in Industry Webcast

44% of U.S. broadband households have two or more connected video entertainment devices

Parks Associates will host the industry webcast “Top 5 IPTV Challenges: Decoding UX Trends, Android TV & Cloud Services” on Tuesday, December 12, to examine the challenges for operators in providing IPTV services as consumers view content across managed set-top-boxes (Linux, Android TV, ASOP) and their devices (Apple TV, Amazon Fire, Roku, mobile, and web).

Sponsored by TiVo, this web more

Tuesday, December 05, 2017

User experience becomes key focus for smart TVs and streaming media players

Consumer entertainment and IoT research firm releases Smart TV Market Snapshot ahead of CONNECTIONS™ Summit at CES

A new Market Snapshot from Parks Associates finds that makers of smart TVs and streaming media players are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. According to Parks Associates’ “Market Snapshot - Smart TVs & the User Experience,” 45% of U.S. broadband households have a smart TV, which is now the most common more

Thursday, November 30, 2017

More than one-half of OTT-subscribing households pay for multiple OTT video services

IoT research firm reveals consumers who pay for subscription OTT services are more likely than non-subscribers to watch free video services

Parks Associates today released new OTT research showing that more than 50% of U.S. OTT subscription households subscribe to multiple OTT video services. Of these multi-OTT households, 81% use Netflix plus some other service or combination of services, typically Amazon or Hulu.

“Not only are more households subscribing to OTT video s more

Wednesday, November 29, 2017

U.S. households will buy more than 10 million smart home controllers in 2021

Smart Home Tracker notes a shift in smart home sales strategies from Amazon and Google

Parks Associates announced new smart home research today showing 26% of smart home owners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making this channel the most commonly used among U.S. consumers. By 2021, more than 10 million smart home controllers will be sold in the U.S., and more than eight million will be sold through retail more

Tuesday, November 28, 2017

Nearly 50% of U.S. broadband households use a personal assistant through an application or dedicated device

New whitepaper examines voice-first landscape and role of voice to alleviate complexity in the smart home user experience

Parks Associates recently released a new whitepaper, Enabling Voice in the Smart Home, with research showing 49% of U.S. broadband households use a personal assistant through an app or dedicated device, which is a key use case for a voice-based user experience. The whitepaper, sponsored by the ULE Alliance, examines the influence of the voice-first interf more

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