Research

Tuesday, July 24, 2018

More than 40% of streaming media player owners use their device daily or almost daily to access online content

IoT research firm examines how consumers use streaming devices to access video content

Parks Associates announced new research today showing streaming media players are the most frequently used Internet-connected entertainment device, with 41% of owners using their players daily or almost daily. Only 34% of smart TV or smart PVR/DVR owners use these devices daily. The firm’s 360 Deep Dive: Streaming Device Use and Setup in the Connected Home shows that among consumers who sa ...read more

Monday, July 23, 2018

More than 50 million households interested in buying a sleep tech tracking product

Consumer study assesses consumer awareness and usage of sleep tracking technologies

New sleep research from Parks Associates reveals nearly 29 million U.S. broadband households currently own a product that helps them track their sleep quality, representing less than half of the nearly 60 million consumers who report having at least one sleep problem. Sleep & IoT: Behaviors, Awareness, and Opportunities reveals 51% of U.S. broadband households are interested in buying a sleep ...read more

Thursday, July 12, 2018

Consumers watch more than two hours of alternative video on a computer each week

 Market research firm examines how alternative content is threatening pay TV

New video research from Parks Associatesrtoday reveals U.S. broadband households watch an average of two hours of alternative content on a computer each week from sources including Facebook, SnapChat, YouTube, Vimeo, and Dailymotion. 360 Deep Dive: Alternative Content Consumption examines alternative content such as livestreaming, user-generated content, short-form videos, and web video series that ...read more

Tuesday, July 10, 2018

10% of U.S. broadband households watch esports, and 62% play video games at least one hour per week

New industry report examines emerging trends in the esports entertainment industry and consumer trends in esports, gaming, and sports segmentation

Parks Associates today announced new research on the rise of esports, showing 10% of U.S. broadband households are watching this new form of content. Parks Associates’ new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professiona ...read more

Thursday, June 28, 2018

Zero net energy home construction increases 75% from 2016 to 2017

New industry report examines energy-efficiency investments by builders

A new industry report from international research firm Parks Associates shows that construction of zero net energy (ZNE) homes increased by 75% from 2016 to 2017. According to Home Energy Management: Road to Net Zero, this growth aligns with increases in expressed consumer demand, as Parks Associates’ consumer segmentation regarding energy efficiency estimates 42% of all U.S. consumers classify as energy- ...read more

Tuesday, June 26, 2018

Security providers offering only basic services suffer from poor NPS

Firm presents new research at Electronic Security Expo (ESX) showing importance of interactive services

Parks Associates shared new research at the Electronic Security Expo in Nashville last week, showing that professional monitoring service providers offering basic security systems suffer from poor NPS (net promoter scores), while those offering interactive security and home control systems have NPS more than 50 points higher. According to the firm’s 360 View: Residential S ...read more

Monday, June 25, 2018

80% of U.S. broadband households believe that having an energy-efficient home is important

Parks Associates and PLMA examine growth trajectory for DER and smart home over next several years in industry webcast

Parks Associates research reveals one-third of U.S. broadband households own at least one product that can be controlled with their smartphone, with smart home adoption growing alongside distributed energy resources (DER) such as renewable generation, battery storage, and electric vehicles. Parks Associates and PLMA will co-host the complimentary industry we ...read more

Thursday, June 21, 2018

More than 85% of millennials subscribe to at least one OTT video service

Parks Associates’ OTT Video Tracker identifies consumer adoption of multiple OTT service subscriptions as key to future growth

New video research from Parks Associatesfinds more than 85% of millennials in U.S. broadband households subscribe to at least one OTT video service. This research comes from Parks Associates’ OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the U.S. and Canada, such as Net ...read more

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