Advertising Age

Tuesday, November 12, 2013

Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One

Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and satellite operators.

But a recent report by market research firm Parks Associates suggested that Roku actually has a leg up in the U.S. Thirty-seven percent of 10,000 respondents who already had a streaming-video device said they primarily used Roku, compared to 24% who said they mos ...read more

Wednesday, September 04, 2013

First Roku CMO Aims to Keep Message Simple in Critical Year

Roku, which sells the eponymous set-top box that brings streaming video and apps to TVs, was founded in 2002. But it rose to prominence only in the past several years, as consumer appetite for streaming video has grown. The average time consumers spend per day using set-top boxes increased to 36 minutes this year from 26 minutes in 2010, according to eMarketer. Roku reports even higher usage among its base. Mr. Anderson said time spent streaming on Roku is up 84% in the past yea ...read more

Monday, October 15, 2012

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consulting firm. "They only have 30 seconds; why not use the money instead to promote a paid service that drives revenue?"

Similarly, instead of embarking on a broad marketing campaign, Verizon is promoting multiscreen services only to those who use Flex View (its VOD service) because F ...read more

Friday, September 14, 2012

Meet the Biggest Advertisers in RTB

The real-time bidding digital ad market is expected to reach $1.6 billion in 2012, according to Parks Associates. But the RTB market is shrouded in mystery, split up among a half-dozen major players from Google's AdEx to Yahoo's Right Media and AppNexus.

Who are the biggest spenders? It's hard to know precisely, but in August data provided to Ad Age, publisher Rubicon Project is giving some clues. Rubicon, like Pubmatic and Google's Admeld, helps publishers maximize the valu ...read more

Friday, June 27, 2008

At Last, PlayStation 3 Outdoes XBox in Unit Sales

"What they're trying to do to differentiate from Wii and Xbox requires collaboration across Sony [properties and content]," said Michael Cai, an analyst with Parks Associates. "That's not easy and it takes time. Maybe finally all the pieces are coming together."

From the article, "At Last, PlayStation 3 Outdoes XBox in Unit Sales" by Beth Snyder Bulik

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