Monday, February 09, 2015

Auto security? What security?

Silicon Valley is grappling with a delicate balance: Keeping these products easy to use while implementing enough security to keep customers comfortable with using them.

"The out-of-the-box experience when you start up a product [is that] when you unpackage it, put it on the wall, it needs to be very seamless," says Tom Kerber, who heads research into the Internet of Things at Parks Associates. If customers have to grapple with too many steps to implement security protocols, more

Tuesday, June 17, 2014

4K TV: The shape of things to come, someday

Netflix is now streaming more 4K content, including Breaking Bad and a few movies. That follows a trend of growing 4K content, which is also called Ultra HD.

It’s very unlikely you’ll be watching, because only a handful of people have 4K TVs. Maybe you’ve never even heard of 4K -- and that’s OK, because hardly anyone has.

“Awareness is incredibly low,” says Glenn Hower of Parks Associates, a consumer technology research company. “Consumers, they aren’t familiar with the more

Tuesday, June 10, 2014

Can Radio Shack fix it?

Not unless the chain makes other changes, says Harry Wang, director of mobile research at Parks Associates: "They either have to beef up their online program or try to find some really unique kind of merchandise to survive.”

Wang says RadioShack will also have to contend with competition as manufacturers and other big retail chains start their own repair programs.

From the article, "Can Radio Shack fix it?" by Nancy Marshall-Genzer.

Monday, April 21, 2014

Will Netflix numbers confirm cable cutting?

But now, he says about six and a half percent of households have only internet service—that’s two and a half million more than in 2010. Not everyone is swayed, though. Live TV still has its perks.

“Consumers want local news. They want live sports,” says Brett Sappington, director of research at Parks Associates. He says some TV viewers are downgrading instead of cutting their cable when they sign up for Netflix.

And, of course, Netflix wins either way.

From the artic more

Tuesday, January 10, 2012

2012: The year smart TVs overran Las Vegas

Kurt Scherf, an analyst for Parks Associates, says that might not necessarily be the case because the next generation of televisions may have capacity for growth even after you take it home. "We're actually hearing this year that manufacturers are talking about the ability to upgrade the software on their sets," he says, "and I think that's a big step forward to know that the TV set you buy today is going to have and be able to support the features that we don't even know are co more

Tuesday, September 13, 2011

Microsoft to unveil new operating system

Kurt Scherf of consulting group Parks Associates says that consistency across platforms is attractive to developers who want the ability to write an application once and then it gets deployed across PC, tablet and smartphone. Which Microsoft can then use to lure consumers with -- potentially -- cool new applications for tablets and smartphones.

Scherf says it's unlikely Microsoft will overtake Apple's dominance in mobile, but  "a strong number two, I think that's something to b more

Monday, August 22, 2011

Broadband comes to the heartland... slowly

Kurt Scherf is a tech analyst with Parks Associates. He says large telecom companies won't offer high speed Internet if they can't get enough subscribers to pay for the infrastructure.

Kurt Scherf: In some cases, you do need a government entity to come in and basically subsidize services to these small underserved and rural areas.

From the article, "Broadband comes to the heartland... slowly" by Jennifer Collins

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