Friday, September 18, 2015

U.S. startups aim to help seniors 'age in place'

Monitoring devices for the elderly started with products like privately-held Life Alert, which leapt into public awareness nearly 30 years ago with TV ads showing the elderly “Mrs. Fletcher” reaching for her Life Alert pendant and telling an operator, "I’ve fallen and I can’t get up!"

Now companies like Nortek Security & Control and small startups are taking that much further.

The challenge though is that older consumers may not be ready to use the technology and their m more

Monday, February 16, 2015

Backed by ad campaign, ADT sees end to customer losses

ADT's new ads come as telecom companies reduce advertising spending on their security products, according to a Morningstar report last month.

The threat remains, however. Telecommunication companies are taking more than 20 percent of new subscribers in the professionally monitored security market, according to market research firm Parks Associates. More broadly, 25 percent of all security systems installed in the last year were self-installed.

From the article "Backed by more

Wednesday, October 01, 2014

ADT faces skeptics as it expands security offerings to businesses

Telecommunications companies are taking more than 20 percent of new subscribers in the professionally monitored security market, according to market research firm Parks Associates, even though many big firms only started selling widely in the past few years.

From the article "ADT faces skeptics as it expands security offerings to businesses" by Lewis Kraiskopf.

Friday, January 03, 2014

Cognitive Networks To Discuss The Evolution Of The Smart TV At CONNECTIONS™ Summit at CES

The “Evolution of the Smart TV” panel will be moderated by Barbara Kraus, director of research from Parks Associates. Panel participants include:

  • Richard Bullwinkle, head of US television innovation, Samsung
  • Michael Collette, CEO, Cognitive Networks
  • John Honeycutt, chief operating officer, Discovery Networks International, Discovery Communications
  • Gaurav Shah, vice president of marketing for Digital Entertainment Business Unit, Marvell
  • Wendell Wen more

Wednesday, April 10, 2013

27% of U.S. Broadband Households Interested in Technical Support for Emerging Connected Devices Such as Smart TVs, DVRs, and Thermostats

Smart TVs, DVRs, smart thermostats, and other new connected devices are an emerging market for tech support services, according to Parks Associates' consumer research. Technical Support for Emerging Devices reports over 25% of U.S. broadband households value support service for at least one of these "emerging" devices, with 17% interested in support for multiple devices.

"Emerging" devices in this consumer study are specifically defined by Parks Associates as smart TVs, conn more

Wednesday, March 06, 2013

Parks Associates President Stuart Sikes to Moderate "Home Automation: The New Revenue Generator?" at Cable Congress

Stuart Sikes, President, Parks Associates, will moderate the session"Home Automation: The New Revenue Generator?" at Cable Congress on Thursday, March 7, 9:30 a.m. in London.

New research from Parks Associates:

  • 23% of U.K. broadband households have an electronic home security system.
  • Less than 20% have one in France and Belgium, while only 6% of German households have a system.
  • By 2020, the U.K. and Spain will have over 20 million smart meters.France and more

Thursday, February 21, 2013 and SDG&E to Discuss Benefits of "Reduce Your Use" Thermostat Pilot Program at Smart Energy Summit Keynote

Parks Associates today announced and utility San Diego Gas & Electric (SDG&E) will discuss opportunities emerging from their groundbreaking cooperative thermostat program in the opening keynote address "Partnering for Success in Home Energy Management" at the fourth-annual Smart Energy Summit, February 25-27 in San Antonio, Texas.

"SDG&E is leveraging a deployed connected device, in this case an thermostat, in this unique program," said Tom Kerber, Direct more

Thursday, August 23, 2012

Analysis: U.S. industrials, telecoms to face off in home automation

Ingersoll's Nexia home-intelligence service was one of the first to come to market with an offering with enough capability and low enough price, to appeal to a mainstream customer, said Tom Kerber, director of research at Parks Associates, a market research firm specializing in new consumer technologies.

"The hope is you can break out of that (small) percentage of homes with professionally monitored systems and get into the middle with something more sophisticated," he said. more

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