Digital Media and Content Distribution

Parks Associates research shows that as of 2021, more than one-third of US broadband households are Cord-Cutters who previously subscribed to traditional pay-TV, equating to more than 38 million households. Less than one in 10 are Cord-Nevers who never subscribed to traditional TV, accounting for more than 6 million households. Though similar in their aversion to traditional pay-TV, these segments are very different. Cord-Cutters are more active than Cord-Nevers in consuming...

Parks Associates ’ Future of Video: OTT, PayTV, and Digital Media continues on Wednesday, December 15 for the session Capturing the Consumer: Video Engagement Strategies from 11 AM to 1:15 PM CT. This session, sponsored by Deltatre , features key industry players who will address customer engagement and acquisition tactics that are emerging, as well as the impact of free trials and other shifts in how OTT services are actively engaging potential and existing customers. Prior to...

Recent research from Parks Associates finds that 69% of US broadband households have used at least one type of online streaming service in the past month. Many OTT video service providers continue to go to market with a singular business model, either subscription, ad-based, or transaction. However, as competition has intensified and the battle for online video viewership and its associated revenue grow, many providers are looking to hybrid business models by blending various approaches...

OTT video services employ a variety of strategies to properly engage consumers. As an example, subscription-based OTT services’ free trials have been very successful in converting prospects to customers. However, the importance of free trials and their use as a tool to acquire new paying customers may be changing based on the recent actions of several high-profile services. While Disney, Netflix, and others have decided to end free trials, the use of trials is on the rise, and they...

As OTT service offerings continue to flood the market and consumers migrate to online video, providers are looking to strategic internal and external partnerships to differentiate their offerings. One type of partnership that has gained significant traction recently is the bundling of OTT services with services inside and outside of the video ecosystem. Bundling partnerships afford OTT service providers the opportunity to reach new audiences, gain market share, and increase their user and...

Almost a third of consumers subscribe to OTT services via aggregators, according to Parks Associates latest research. These aggregators – Amazon Prime Video Channels, the Roku Channel, and Apple TV Channels – have first-party support on Fire TV, Roku, and Apple TV streaming media players and televisions. This level of consumer subscription through aggregators is indicative of an underlying trend. Though OTT-based disaggregation within the industry away from the traditional pay-TV...

Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media conference series is excited to announce Comcast Technology Solutions as a sponsor of the December 14 session The Age of Video Aggregation. Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite that provides the industry with the technology, scale and expertise to expand and navigate the rapidly-changing media and entertainment technology landscape. Comcast invents technology...

The overall use of ad-based OTT video continues to dramatically rise, with no single service leader. More than 30 million (or 31%) of US broadband households use free ad-based OTT services, which is a six-point increase from Q1 of 2020. Without a leading service, providers with unique offerings have the ability to climb to the top in the OTT space. Don’t miss Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media as it continues its virtual series next week with...