Digital Media and Content Distribution

Almost a third of consumers subscribe to OTT services via aggregators, according to Parks Associates latest research. These aggregators – Amazon Prime Video Channels, the Roku Channel, and Apple TV Channels – have first-party support on Fire TV, Roku, and Apple TV streaming media players and televisions. This level of consumer subscription through aggregators is indicative of an underlying trend. Though OTT-based disaggregation within the industry away from the traditional pay-TV...

Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media conference series is excited to announce Comcast Technology Solutions as a sponsor of the December 14 session The Age of Video Aggregation. Comcast Technology Solutions offers a portfolio of technology solutions, the CTSuite that provides the industry with the technology, scale and expertise to expand and navigate the rapidly-changing media and entertainment technology landscape. Comcast invents technology...

The overall use of ad-based OTT video continues to dramatically rise, with no single service leader. More than 30 million (or 31%) of US broadband households use free ad-based OTT services, which is a six-point increase from Q1 of 2020. Without a leading service, providers with unique offerings have the ability to climb to the top in the OTT space. Don’t miss Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media as it continues its virtual series next week with...

Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continued with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Gabriel Berger, CEO, ThinkAnalytics , was featured as the visionary keynote speaker during the session Data and Decision Making in Video Services , where he discussed the best practices in data-driven decision making and how to maximize a competitive advantage in today’s...

Parks Associates’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continued with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Amruta Shankar, Director of Data and Analytics, Synamedia , was featured as an interactive panel member during the session Data and Decision Making in Video Services , where she helped address best practices in data-driven decision-making, the types of technology solutions...

Submitted by Future of Video Speaker – Gideon Gilboa, Kaltura  Content and pricing alone are no longer enough to earn viewers’ loyalty. Households consider up to 13 video streaming attributes when deciding between subscriptions, according to Nielsen Total Audience Report. This is where smart data-driven strategies can help Cloud TV providers stand out from the competition and create sticky and engaging experiences based on all the data collected from their users....

Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continues with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Matt Smith, VP, Business Development, Symphony MediaAI, is featured as the Executive Spotlight during the session Retention and Churn in OTT from 11:45 to 12:15 PM CT. Prior to the session, Matt provided insights on how COVID-19 has influenced the OTT space: How are...

Parks Associates continues its 4th annual Future of Video: OTT, Pay TV, and Digital Media conference with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Jon Heim, Sr. Director of Product Mangement, TiVo , will be featured as an interactive panelist during Retention and Churn in OTT from 12:15 PM to 1:15 PM CT. Prior to the session, Jon provided insights on how OTT services are using data to retain consumers: How are OTT video...