Digital Media and Content Distribution

OTT Video Services: Entertainment for a New Generation

By Fredrik Andersson, SVP Business Development and Co-Founder, Accedo At CONNECTIONS next week, I will be joining a panel to discuss OTT video services for a new generation. We will be examining the global impact of OTT services, including market shifts, changes in consumer habits, and strategies to create direct relationships with today’s connected consumer. Personally, I find this topic particularly fascinating, not least because it is changing so rapidly. Of course, we...

by Parks Associates | May. 19, 2017
Tags: CONNECTIONS, industry event, Internet of Things, OTT, pay TV, TV Everywhere

Does Being Fit Induce Online Music Subscriptions?

The beginning of a new year is when New Year’s resolutions are in full force. One place where New Year’s resolutions are easily observable is the gym, as getting into better shape is often a top resolution. While the gym is not the only avenue for achieving fitness goals, it is a pretty common location to begin a fitness journey. When someone walks into a gym, one of the first things that is apparent is the music playing over the gym’s speakers. Despite the fact that free...

by David Mitchel | Jan. 25, 2017
Tags: none

Netflix and Cheer? Streaming Video Giant Leverages Holiday Nostalgia

The holidays are here, and the winter season has typically served as premium real estate for blockbuster films (secondary only to the summer) and holiday television favorites. Netflix, however, is positioning itself as a stay-in alternative to the box office crowds despite a slate of winter tentpole films. At the box office, films like Harry Potter franchise continuation Fantastic Beasts and Where to Find Them (Warner Bros.), Doctor Strange (Disney/Marvel Studios), Rogue One: A...

by Glenn Hower | Dec. 23, 2016
Tags: digital content, digital media, millennials, online video, OTT, streaming

Competition Increasing Among Top 10 OTT Video Service Providers

New Parks Associates research cited by The Washington Post today reveals the competitive landscape among top OTT video service providers. The IoT research firm recently released an updated Top 10 list of OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV. The list, which has Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or...

by Parks Associates | Nov. 28, 2016
Tags: cord cutting, digital content, Internet of Things, multiscreen, OTT, pay TV

Echo owners could further strengthen Amazon’s lead in the streaming music market

Today’s launch of Amazon’s standalone streaming music service , Amazon Music Unlimited, will definitely have an impact for the streaming music industry. Amazon announced a standard $9.99 per month price, but a $2 discount for Amazon Prime members and a $3.99 per month rate for Amazon Echo owners. The Amazon Echo offering does not include the ability to listen on alternative devices, such as smartphones, tablets, and computers. Parks Associates research indicates a...

by Glenn Hower | Oct. 12, 2016
Tags: Amazon, digital content, digital media, digital music, smartphone, streaming

Like a Tired Marathoner, NBC Struggles through Olympics Coverage

Long an advertising and ratings powerhouse for the Peacock, one of the hottest stories to come out of Rio is the decline in NBC viewership ratings for the Games of the XXXI Olympiad. There are several reasons the Rio Olympics broadcasts are not resonating quite as highly with viewers: Broadcast Delays – As has been the case in previous years, NBC delays some of its most popular events for primetime broadcast. This leads to the possibility of event results hitting the press...

by Glenn Hower | Aug. 12, 2016
Tags: cord cutting, digital content, digital media, millennials, online video, OTT, pay TV, streaming

UFC Changes Hands for the First Time in 15 Years

William Morris Endeavor - International Marketing Group (WME-IMG) bought the UFC earlier this month for $4 billion. WME-IMG is a conglomerate of two accomplished agencies: talent agency WME specializing primarily in movies, television, and music, and IMG’ focusing on management for international sports and events. Brothers and co-owners of the UFC, Lorenzo and Frank Fertitta, are stepping down after the sale is finalized, but Dana White will remain on in his current role as...

by Parks Associates | Aug. 1, 2016
Tags: digital content, digital media, online video, operator

How Operators Secure the Integrity of Video Analytics Data – Industry Webinar

Protecting customer information is not just about protecting the customer but also protecting the operators’ investments in video analytics data. Any security breach reduces customer trust in their video service provider and reduces the trust of vendors, partners, and advertisers in the ability of an operator to provide valuable analytics information and insight. Join Parks Associates and Verimatrix on Tuesday, July 19 for a complimentary one-hour industry webinar examining...