Wednesday, January 06, 2016

CES: 50% of flat-panel shoppers seeking 4K capability

Parks Associates announced new European research today at CES 2016 showing that over 50% of households in the UK, France, Germany and Spain planning to buy a flat-panel TV in the next 12 months consider 4K an important or very important feature of their next model.

From the article "CES: 50% of flat-panel shoppers seeking 4K capability" by Thomas Campbell.

Wednesday, November 04, 2015

Siemens Convergence Creators: OTT services for the young generation

Parents strive to keep up with and stay on top of their offspring’s viewing habits which are again transforming as the young generation is rapidly developing into the most important target group for OTT Video Distribution.

Content owners and OTT service providers are presented with ample opportunities to benefit from this development. First let’s take a look at some numbers that substantiate these trends in media consumption: Families with kids spend on average 90% more on O ...read more

Tuesday, October 20, 2015

45% of Western European broadband homes have smart TVs

45% of European broadband households own a smart TV, according to new research from Parks Associates.

According to the study, the highest percentage of households is in Germany, where over 50% of broadband households have this Internet-connected CE device.

“Europe has served as an early market for new online video services,” comments Brett Sappington, Director, Research, Parks Associates. “As the wave of OTT video breaks across European markets, new opportunities for par ...read more

Thursday, October 15, 2015

Report: 4K TV sales to spike by 2019

New research from Parks Associates states that more than 330 million 4K UHD TVs will be sold globally by the end of 2019, an increase from two million in 2013.

The report, Connected CE: Trends and Innovation, notes that, of US broadband households planning to purchase a flat-panel TV in 2015, 56% think that 4K picture quality is an important feature. Among flat-panel shoppers not planning to buy a 4K TV, 42% were unfamiliar with 4K/UHD technologies, and 44% felt either that ...read more

Friday, August 21, 2015

Roku comes out top in streaming video device sales

A new Parks Associates report on streaming media devices reports four brands – Amazon, Apple, Google, and Roku – accounted for 86% of all units sold to US broadband households in 2014.

This market concentration will force new entrants to develop unique solutions in order to have an impact in this expanding ecosystem. The Streaming Media Device Landscape estimates that 86 million streaming media devices will be sold globally in 2019.

“Roku continues to lead streaming medi ...read more

Friday, July 10, 2015

OTT password sharing costs industry $500 million

OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015, according to new research from Parks Associates.

The report shows 6% of US broadband households use an OTT video service that is paid by a person living outside of the household. It also analyses usage and impact of live-streaming applications like Meerkat and Periscope, which are used to “share” broadcast events such as Game of Thrones episodes and the Mayweather-P ...read more

Friday, June 19, 2015

Study reveals strong European appetite for smart home

According to new research from Parks Associates, one in four broadband households in the UK, Spain and Germany find at least one smart home device “very appealing.”

Among European broadband households, 17% in Germany, 22% in Spain, and 24% in the UK find a smart thermostat very appealing. However, EU households overwhelmingly prefer systems over individual devices, so interoperability will be a key challenge alongside building consumer awareness.

“Smart home adoption in ...read more

Monday, June 15, 2015

When a tree falls: IoT, smart homes and sound sensors

A recent Parks Associates survey stated that 37% of U.S. households with broadband plan to buy a connected smart home device in 2015. Another report by Accenture forecast that two thirds of consumers will have connected smart devices in the home by 2019, with almost 70% of consumers having a smart thermostat and 60% having a smart security system. Security is a core focus for many Smart Home devices, with products such as SwannOne, Dropcam and Arlo from Netgear providing securit ...read more

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