Hispanic Business

Saturday, August 09, 2003

Study: Minorities Driving Growth in Mobile Phone Market

Minorities will be a driving force in the mobile phone market, as high percentages within these segments are planning to buy a mobile phone in the next 12 months, according to Parks Associates' U.S. Mobile Market Intelligence. The report found nearly one-third (31%) of African-Americans and 14% of Hispanics are planning to buy a mobile phone within that time period, compared with just 10% of Whites.

Minorities were also more likely to be first-time buyers of mobile phones. A ...read more

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