In The News

The rise of voice interfaces has the potential to be a highly disruptive trend in consumer technology. About a quarter of US broadband households own at least one smart home device, and 50% will accommodate smart speakers alone by 2021, according to Parks Associates.

From the article "Marketing Finds Its Voice" by Ryan Joe.

A new industry report from Parks Associates released Thursday shows that construction of zero net energy (ZNE) homes increased by 75% from 2016 to 2017.

According to Home Energy Management: Road to Net Zero, this growth aligns with increases in expressed consumer demand, as Parks Associates' consumer segmentation regarding energy efficiency estimates 42% of all U.S. consumers classify as energy-efficient techies.

From the article "Net-Zero Home Construction Up 75% from 2 ...read more

Professional monitoring service providers offering only basic security systems suffer from a poor net promoter score (NPS), while those offering interactive security and smart home systems score more than 50 points higher, Parks Associates reported at Electronic Security Expo (ESX) 2018.

From the article "Security Providers That Only Offer Basic Services Suffer Reduced Customer Loyalty."

Consumers are becoming increasingly reliant on their home technology and adding devices at a rapid pace. According to Parks Associates, 26 percent of consumers currently own a smart home device and approximately one-half of smart home device owners who set up devices themselves experienced problems. Axius is a full-service customer support platform for the smart home that provides management, maintenance, and ongoing monitoring, remotely, for any connected device on the network. ...read more

Consumers are becoming increasingly reliant on their home technology and adding devices at a rapid pace. According to Parks Associates, 26% of consumers currently own a smart home device and approximately one-half of smart home device owners who set up devices themselves experienced problems. Axius introduces a full-service customer support platform for the smart home that provides management, maintenance, and ongoing monitoring, remotely, for any connected device on the network ...read more

More than 85% of millennials in U.S. households subscribe to one or more OTT video services and penetration among Baby Boomers and older people grew more than 10% between 2016 and last year, according to OTT video demographics research from Parks Associates.

“Overall penetration of subscription OTT video services among millennials has topped out, suggesting that those households that want such a subscription already have one or more. The more interesting and important questi ...read more

“The unlimited data mobile wars have been going for awhile … as T-Mobile, AT&T and Verizon encourage people to (buy) the highest tier of mobile services,” said Brett Sappington, who studies both traditional and non-traditional pay TV providers at research outfit Parks Associates.

WatchTV, then, is just the latest incentive that AT&T can use to dangle in front of its (and its competitors’) customers to get them to pony up for its priciest wireless plans. The company has 160 m ...read more

Consider the latest OTT video study from Parks Associates . In a report released Thursday, Parks found that more than 85% of US millennials in broadband homes now subscribe to least one OTT video service. That's far more than the percentage of millennials that subscribe to traditional pay-TV services.

From the article "Why Pay-TV Needs OTT Video Now" by Alan Breznick.