In The News

Monday, December 26, 2022

7 Smart Home Devices You Should Add To Your Space in 2023

If you’re a tech enthusiast, you probably already have a few “smart” appliances. But even if you don’t have any, you likely know someone who does. A report published in October by Parks Associates, an emerging consumer technology research firm, surveyed 10,000 US households connected to the internet and found that 27% had bought a smart home device in the previous 12 months.

From the article, "7 Smart Home Devices You Should Add To Your Space in 2023," by Bridget Reed Moraws ...read more

Thursday, December 15, 2022

Research: Majority of Security System Owners Interested in Warranty Services

How big of a selling point, you may ask? Enough that over two thirds of consumers in a recent Parks Associates study said they are interested in a warranty service when they purchase a professionally installed security system.
 
“Smart device owners are demonstrating their interest in warranties in addition to support and protections for their connected devices as add-on services,” says Frank Saldaña, research analyst, Parks Associates. “Our research shows that almost ha ...read more

Thursday, December 08, 2022

Disney Plus ad-supported tier not supported on Roku

 
Roku users had to wait several months for Comcast and WBD to reach an agreement with the platform before Peacock and HBO Max were made available. Terms of the deal between Roku and the media companies weren’t revealed.
 
Roku feels it has a lot of leverage to negotiate favorable terms from ad-supported streaming services: The company is tied with Amazon’s Fire TV platform for market dominance in the United States. Collectively, Roku and Amazon Fire TV command 80 pe ...read more

Thursday, December 08, 2022

Energy Management at ‘Big Boom Window’ for Integrators

Home - CEPROForty-four percent. That’s how many Americans, according to Chris White, an analyst at Parks Associates, monitor their energy—manually or otherwise. That’s 44% of homeowners who are already engaging in some form of energy management with the remaining 56% either unaware of those solutions or simply unwilling to engage in monitoring themselves.
 
It may be easy to write off recent interest in energy management as a craze spurred by the Inflation Reduction Act (IRA). With ...read more

Tuesday, December 06, 2022

3 Things That Should Really Bug Netflix Investors

While the aforementioned shift in viewing time is a concern, it's not exactly surprising in light of the shift seen among the industry's paying customers...at least domestically. Research outfit Parks Associates reports that for the first time ever within the United States, there are now more paying Amazon (AMZN -0.98%) Prime customers than Netflix customers. 
 
Take the report with a small grain of salt. Netflix only discloses customer counts for the U.S. and Canada com ...read more

Tuesday, December 06, 2022

Why is streaming video still so messy?

“Especially the leaders are transitioning from trying to build the most market share and the biggest customer base they can to more of a focus on profitability,” said Jennifer Kent, VP of research at Parks Associates.
 
She said niche content companies like Britbox or Crunchyroll might have an easier time turning a profit. But most of the bigger platforms are having trouble. Netflix recently claimed it’s the only large-scale streaming company making money.
 

Monday, December 05, 2022

This week’s TV: Amazon beats Netflix, ‘Little America’ returns, and Reba gets some love

"The streaming world continues to grow and change. The research firm Parks Associates released its annual ranking of streaming outlets in the United States, and there is a significant new development this year. Netflix, usually the No. 1 service, has moved to No. 2. Now, Amazon Prime is the reigning champ, at least in the States; Netflix continues to dominate globally (with more than 223 million subscribers)." 

From the article, "This week’s TV: Amazon beats Netflix, ‘Little ...read more

Monday, December 05, 2022

Another View: Wearables, Digital Health And You

According to Parks Associates, 28% of U.S. internet households intend to purchase a wearable in the next few months, approximately 95% are willing to pay more for a wearable if it includes advanced health features, and two-thirds would pay more for a device that accurately measures blood pressure and shares that information with their doctor.
 
According to Kristen Hanich, Parks Associates’ research director, consumers are most likely to pay more for wearables with medic ...read more

Prev Page(s):   of   847 Next
© 1998-2023 Parks Associates. All Rights Reserved.