Press Releases

47% of households planning to purchase a smart lock indicate a keypad is a must-have feature

Innovative smart home products showcased at CES® 2023 focus on simplicity, ease of use, and interoperability. Dozens of companies including ADT, Alarm.com, Essence Group, and more featured new product announcements in the safety and security space. Research from Parks Associates supports the demand for useful and simple features—nearly 50% of households planning to purchase a smart d ...read more

Ahead of CES, international firm Parks Associates today announced the full list of new research whitepapers, which emphasize the role of tech across the consumer markets and the value of market research in guiding strategic decisions.

Parks Associates hosts the 17^th annual CONNECTIONS™ Summit: Smart Home Growth Strategies in Las Vegas on January 5 at the Venetian Conference Room, in cooperation with CES® 2023. Sponsors are Johnson Controls, Connectivity Standards Alliance (C ...read more

International research firm highlights industry technology leaders from entertainment and streaming, energy, connected health, and connected home and security 

Parks Associates today announced its 2022 Top Leaders In Technology, a list updated annually to highlight the leading industry executives who are advancing the markets for consumer technology and small-to-medium business (SMB) technologies through their participation at Parks Associates’ annual executive events. As th ...read more

Nearly one-third of households with security add devices to their system after installation

Parks Associates today announced the speakers for its 17th annual CONNECTIONS™ Summit: Smart Home Growth Strategies, held on Thursday, January 5, 2023, including executives from LG Electronics, Essence USA, Georgia Power, Electronic Caregiver, and more. The research firm’s latest data shows that nearly one-third of households with a security system add devices to their system after in ...read more

77% of property managers and building owners report increased rental rates because of installing smart home device on property

Parks Associates today announced the topics and call for papers for its inaugural event, Smart Spaces: Apartments, Hospitality, and Community Living, being held in-person on April 17-18 at the Hilton Granite in Plano, Texas, and virtually July 20, October 5, and November 30. The firm’s latest research on tech innovations and deployment in the multifa ...read more

Annual executive research conference addresses service-driven market for connected home, analyzing business models, use cases, and innovations in emerging consumer technologies and services

Parks Associates today announced the topics and call for papers for the 27^th annual CONNECTIONS™: The Premier Connected Home Conference, hosted in-person May 23-25 at the Omni Hotel in Frisco, Texas, with virtual sessions on March 2, July 20, and October 5. The research firm will highligh ...read more

New whitepaper in partnership with SymphonyAI Media addresses current state of video streaming market and need for advanced content insights

A new Parks Associates whitepaper, Optimizing Video, Enhancing Content Performance for OTT Success, reports that nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period. The whitepaper, released in partnership with SymphonyAI Media, examines the current state of the competitive stre ...read more

Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO to Keynote at annual Future of Video

Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual Future of Video: OTT, Pay TV and Digital Media, December 12-14 in LA at the Marina Del Ray Marriott. With keynotes from Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO, Future of Video addresses the saturation and ...read more