Press Releases

Industry veteran brings decades of expertise to international research firm celebrating its 35th year in 2021

Parks Associates today announced that Mark Vena, a longtime consumer technology executive, joined the research firm as Senior Director, Smart Home and Strategy. Parks Associates, celebrating its 35th year, is the leader for industry and consumer research and expertise focused on consumer, computing, and mobile technology markets. The firm conducts quarterly surveys o ...read more

Eighth annual Connected Health Summit features b.well, Ada Health, Optum, Nuance, Valencell, and more during session focused on artificial intelligence and personalization 

Parks Associates today shared new research from its Q2 2021 survey of 5,000 US broadband households showing two-thirds of US broadband households have experienced a remote health consultation and 55% report owning an internet-connected health or fitness device that captures biometric data. The research fi ...read more

64% of US broadband households report reconsidering aspects of home and lifestyle as a result of COVID-19 pandemic

New research from Parks Associates reveals COVID-19 has significantly impacted consumer behavior and has heightened concerns for safety and security, with 64% of consumers reconsidering at least one lifestyle change as a result of the pandemic. "Safe Space: Elevated Smart Home Use Cases during COVID-19,"a study of 10,000 US broadband households, identifies consu ...read more

New Consumer Insights Dashboard tracks consumer adoption of home services, including home internet, pay-TV, and mobile services. 

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay TV, and mobile services. The firm’s Home Services Dashboard reveals that as of Q1 2021, the perc ...read more

Everise, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological sponsor fourth annual Future of Video: OTT, Pay TV, and Digital Media 

Parks Associates will share its latest data and insights today during its fourth annual Future of Video event, featuring two virtual sessions focused on consumer churn and retention strategies for OTT services and data-driven strategies for video service providers. The research firm announced new research from its Q1 ...read more

Webinar, sponsored by Bitdefender, examines rising consumer privacy and data security concerns 

Parks Associates and Bitdefender, with a special speaker from Comcast Cable, will address holistic digital protection for consumer connected products and services during the industry webinar “Protecting Privacy and Data Security in the Smart Home Era,” on June 10 at 11 am CT US (12:00 pm ET). Research firm Parks Associates finds that 16% of US broadband households report that home ...read more

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore growing role of data and analytics in operating and managing video services 

Parks Associates’ latest research of 10,000 US broadband households finds 82% of US broadband households now have at least one OTT video service subscription, up from 76% in Q1 2020. Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Vi ...read more

55% of pay-TV households consider live sports important in decision to keep their service

New Parks Associates consumer research featured in its OTT Video Market Tracker shows 47% of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to stream Thursday n ...read more