Press Releases

Bitmovin, Metrological, and more address the latest business strategies streaming services are using to prevent churn

Parks Associates will host “OTT Churn: Marketing and Retention Strategies” virtually on Thursday, May 5, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media conference series. Parks Associates’ latest research shows that currently 40% of OTT subscribers report that all their OTT services are bundled through a home servi ...read more

CONNECTIONS™ focuses on Interoperability, data privacy, broadband connectivity solutions

International research firm Parks Associates is hosting the 26th annual CONNECTIONS™ Conference on May 17-19 at the Omni Frisco Hotel in Texas featuring keynote speakers from Alarm.com, Comcast, Cox Communities, Nice North America, and Sunnova. CONNECTIONS™ addresses the role of the home network, privacy and security, and business model innovation for connected home solutions. Parks Asso ...read more

Consumer research highlights 13.9 million home internet cord-cutters in the US

New research from Parks Associates, found in Quantified Consumer: Fixed vs. Wireless – Consumers’ Shifting Broadband Preferences, reveals that US internet households pay an average of $116 per month for their home internet, including both standalone and bundled internet. The research examines consumer demand for broadband connectivity, including demand for new network types and the rationales for ...read more

New study examines consumer adoption of OTT service bundles via a home service provider

Ahead of NAB next week, Parks Associates announced a new study, Home Service Bundles: OTT as a Value-Added Service, which reveals 59% of OTT subscribers reported that they prefer one bill and one account for all of their home subscription services, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered. The consumer study e ...read more

New Consumer Insights Dashboard tracks adoption, purchases, and demand across most common consumer electronics products

Ahead of NAB next week, Parks Associates announced the latest update of its Consumer Insights Dashboard, an ongoing service that tracks adoption of consumer electronic devices and services through its quarterly surveys of 10,000 US internet households. The firm’s Consumer Electronics Dashboard, published biannually, reveals that out of the top five brands, ...read more

US internet households have an average of 16 connected devices 

International research firm Parks Associates today announced Alarm.com, Cox Communities, Comcast, Nice North America, and Sunnova will present the keynotes at the in person CONNECTIONS™ Conference on May 17-19 at the Omni Frisco Hotel in Texas. The annual executive conference focuses on the growing role of broadband and connected devices, systems, and services in the home. The firm’s latest research shows a risi ...read more

66% of security system owners are interested a cybersecurity add-on service for their security system

New Parks Associates research finds interest in add-on services for home security systems is high, with each tested option scoring over 60% among current owners, including 69% interested in vehicle monitoring and 66% in cybersecurity.

The research firm will host Expanding the Role of the Home Network, the next virtual session in the 26^th annual CONNECTIONS™: Premier Conn ...read more

New whitepaper, in partnership with SmartRent, examines smart home solutions and Wi-Fi property services, including renter willingness to pay higher rents

Parks Associates’ new whitepaper, Smart Solutions – Boosting Revenue in Multifamily Properties, reports that 88% of US multi-dwelling unit (MDU) renters report access to Wi-Fi through their property either in-unit or in a common area. The whitepaper, developed in partnership with SmartRent, Inc. [NYSE: SMRT], a leading pro ...read more