Press Releases

Tuesday, March 30, 2021

Smart home players deploy new strategies to streamline offerings and overcome consumer price sensitivity, lack of benefits, and privacy concerns

Smart Home Tracker finds perception of high prices as a leading adoption barrier to adoption of smart home devices

Parks Associates smart home research finds high perceived prices remain a top barrier to smart home adoption, with providers and manufacturers working to bring lower-priced products to market and discontinue specific premium products. The firm’s Smart Home Tracker finds 20.5 million, or 44% of consumers who do not own or intend to purchase a smart home device, r more

Thursday, March 25, 2021

Average consumer spending on OTT services doubled from $8 per month in 2018 to $16 in 2020

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore expansion of OTT video services, churn rates, and impact of COVID-19 on video services

Parks Associates will host the first 2021 session for the fourth annual Future of Video: OTT, Pay TV, and Digital Media on March 31, “Evolution of vMVPDs: Finding Success,” featuring a visionary presentation from VIDGO, an interactive Q&A session with Frndly TV, and a panel with Metrological, Philo, more

Wednesday, March 24, 2021

Incentives, discounts, and interest in energy conservation are triggering smart thermostat purchases

New research highlights 61% of smart thermostat owners acquired their device less than two years ago

New research from Parks Associates finds 23% of US broadband households who recently bought a smart thermostat report that an incentive, discount, or rebate from their energy provider triggered that purchase. The firm’s Smart Product Market Assessment: Smart Thermostats, which identifies key market drivers and barriers and assesses market growth via topline market forecasts, more

Thursday, March 18, 2021

Twenty-fifth annual CONNECTIONS™ Conference focuses on demand for connected products in SMB market, with speakers from Comcast Business, Cox, Bitdefender and more, in first session of 2021

37% of US SMBs are likely to purchase cybersecurity services over the next six months

Parks Associates announced today that Comcast Business, Bitdefender,, Cox Communications, Johnson Controls, and Synamedia will participate in Smart Products - Serving the SMB Market, the opening session for the 25th annual CONNECTIONS™: Premier Connected Home Conference on Wednesday, March 24, 12:30 p.m. CT. Event sponsors include Bitdefender,, Calix, Cox Communications, more

Tuesday, March 16, 2021

34% of US broadband heads of household ages 65+ own a smart speaker or smart display

Consumer research tracks continuing impact of COVID-19 on technology adoption for seniors and caregivers

Parks Associates’ COVID-19: Impact on Seniors, Caregivers, and Independent Living Solutions finds 34% of the US senior broadband households (heads of broadband household ages 65 and older) have a smart speaker or smart display, as the low product cost and convenience of voice-first interfaces continue to spur rapid adoption. Current adoption of smart speakers / smart disp more

Thursday, March 11, 2021

Parks Associates introduces Consumer Insights Dashboards to track adoption and usage of connected home products and services

On average, US broadband households with smart home devices own more than seven devices

International research firm Parks Associates today announced  Consumer Insights Dashboards, new services that track adoption, demand, and market changes for  smart home, security, consumer electronics, broadband, and video services. Consumer Insights Dashboards provide an ongoing view of each market, with quarterly or biannual deliverables that provide industry benchmarks and consumer tre more

Thursday, March 04, 2021

Parks Associates’ landmark research addresses the impact of COVID-19 on consumer technology and home services markets

Forty-five million US broadband households engaged in remote work or schooling

Landmark research from Parks Associates, which measures the impact of the COVID-19 pandemic on consumer attitudes and behaviors regarding connected home technologies, reveals that over 90% of US broadband households report making a significant change to their lifestyle to avoid catching COVID-19 and to limit its spread.

Parks Associates also finds that 51% of US broadband households bough more

Tuesday, March 02, 2021

More than 12 million US households have cut the cord on their home’s broadband service

New research on the US broadband market estimates the US has more than 15 million households that have only mobile broadband service

New research from Parks Associates reports more than 12 million US households have cancelled their home broadband service and use only mobile broadband for their internet needs. Adoption and Perception of Broadband finds there are more than 15 million households in the US that have only a mobile broadband service, which includes more than three more

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