Press Releases

Thursday, April 05, 2018

Video viewing habits settling as spending and multiplatform usage drop

Parks Associates releases new research showing U.S. broadband households report spending $23 on average for video entertainment per month

New consumer research from Parks Associates shows that U.S. broadband households report their average monthly expenditure on video entertainment outside of a pay-TV subscription has dropped from $29 in the past two years to $23 in the last half of 2017. The research firm notes spending on internet video has held steady at roughly $9 per mo ...read more

Wednesday, April 04, 2018

Parks Associates hosts IoT Summit at HardwareCon featuring consumer hardware trends and insights on the Internet of Things

Summit highlights market shifts, product management lifecycle, and growth in consumer product markets

Parks Associates today announced the speakers for the IoT Summit: Transformation of Consumer Products: Connectivity & IoT at HardwareCon, April 19, 2018, at the San Jose Convention Center. The research firm will host five sessions throughout the event to address the changing dynamics for the hardware industry, specifically examining hardware as a service.

According to Pa ...read more

Tuesday, April 03, 2018

Problems with computing and entertainment devices have declined over 50% since 2014

New consumer research examines tech support strategies for connected device landscape

A new industry research report from Parks Associates shows that problems with computing and entertainment devices are declining steadily year-over-year, dropping by more than 50% since 2014. Tech Support Landscape: U.S. Trends and Outlook notes that instead, smart home devices are creating more problems in households. Thirty-four percent of smart home device owners experienced problems with ...read more

Wednesday, March 28, 2018

21% of pay-TV households subscribe to an online video service through their pay-TV provider

Parks Associates to host video research workshop, sponsored by Espial, at The Pay TV Show, May 14 in Denver

New research from Parks Associates shows that 21% of U.S. pay-TV subscribers say they subscribe to an online video service through their pay-TV provider, up from 10% a year ago. The research firm attributes this jump to the increasing number of partnerships between pay-TV and OTT providers, with operators such as Comcast adding support for Netflix in their set-top boxe ...read more

Tuesday, March 27, 2018

CONNECTIONS™: The Premier Connected Home Conference features Google keynote and special Intel session on user interfaces for multimodal connected devices

Parks Associates reports 47% of U.S. broadband households do not intend to buy a smart home device

Parks Associates announced new research today showing 47% of U.S. broadband households do not own and do not intend to buy a smart home device in the next year. Value proposition and price are the top inhibitors—51% of these households do not see any value in smart home products and 41% feel they are too expensive. The research firm will host the 22nd-annual CONNECTIONS™: The P ...read more

Wednesday, March 21, 2018

U.S. broadband households have more than seven video access devices on average

Parks Associates and AVIXA announce Integrated Life program with speakers from Ayla Networks, Guitar Center, HARMAN, Legrand, Miralupa, Paladin Armor, University of Nevada, and Z-Wave Alliance

Parks Associates announced new research today showing U.S. broadband households have on average more than seven video access devices, including TVs, computers, tablets, and smartphones. At the inaugural Integrated Life Day, produced by Parks Associates and in partnership with AVIXA™, P ...read more

Tuesday, March 20, 2018

More than 50% of U.S. broadband households would be willing to pay $5 per month for a smart thermostat service

Smart energy research shows consumer interest in options and price points for hardware-as-a-service sales models for smart thermostat, smart home kits, HVAC systems, and solar panels

New energy research from Parks Associates shows more than 50% of U.S. broadband households would be willing to pay $5 per month for a smart thermostat service that includes setup, installation, and repair/upgrades. The firm tested multiple hardware-as-a-service scenarios in 360 View: Energy Mana ...read more

Thursday, March 15, 2018

One in five U.S. broadband households use a digital antenna to access live TV

New consumer research finds use of antennas steadily increasing

New consumer research from Parks Associates shows the percentage of U.S. broadband households that use digital antennas in their home has steadily increased to reach 20% near the end of 2017, up from 16% in early 2015. 360 View: Access and Entertainment Services in U.S. Broadband Households reveals this increase coincides with a steady decline in pay-TV subscriptions and an increase in OTT video subscriptions.

...read more

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