Press Releases

Thursday, August 11, 2022

Majority of US consumers intending to purchase wearables are willing to pay more for devices with health and medical features

Parks Associates’ Connected Health Summit features Jasper Health, Omron, Garmin, Becklar, and more speaking about new opportunities for health monitoring  

Parks Associates will host the Connected Health Summit virtual session “New Era of Emergency Response and Remote Patient Monitoring” on Tuesday, August 30, 11 AM CT US, to discuss new opportunities for health monitoring, including cardiac conditions, sleep disorders, and safety monitoring for all ages. Event sponsors incl more

Wednesday, August 10, 2022

32% of smart tag owners report using the device to track another person without their knowledge

Parks Associates estimates 15.7 million smart tags will be sold in the US in 2022, rising to 94.9 million in 2027

New research from Parks Associates reports that 95 million smart tags will be sold in the US in 2027, an increase from almost 16 million in 2022, as consumers use these solutions to track valuables, pets, and even other people. Smart Product Market Assessment: Smart Tags, Personal Trackers, and Asset Protection addresses the emerging market for Bluetooth / wirele more

Thursday, August 04, 2022

54% of US internet households own a connected health product, unlocking new value for remote care applications in health and senior care

 Industry webinar, in cooperation with Syntiant, features insights  on device data, role of AI in new use cases, and impact of low power computing devices

New consumer data from Parks Associates shows the continued rise in connected health devices with 54% of US internet households owning at least one product and 23% owning three or more. The research firm will highlight the findings during an industry webinar, “Health IoT on the Edge: Accessible, Smart, Secure,”on Wednesday more

Tuesday, August 02, 2022

Consumer familiarity with electric vehicles will swing upward as EV market heats up

ChargePoint and other industry leaders to speak at Smart Energy Summit

Parks Associates research forecasts major changes coming to the energy space, as the EV market continues to expand and reach wider adoption. The international research firm will share insights into this sector of the energy and smart home markets during the virtual session “Electric Vehicles: A New Era for Consumers,”Thursday, August 4, as part of the 13th annual Smart Energy Summit: Engaging the Consumer more

Wednesday, July 27, 2022

Three in four internet households are concerned about their personal data security

Industry webinar, in cooperation with Bitdefender, features insights on roles and responsibilities of service providers and device manufacturers in the smart home ecosystem to protect consumer privacy

Parks Associates research finds three in four internet households are concerned about their personal data security, with more than half saying they are very concerned. The research firm will host the webinar “Strategies to Protect and Secure the Always-Connected Consumer” on Th more

Tuesday, July 26, 2022

52% of consumers acquired their routers from their ISP

Research addresses demand for home networking equipment as US ISPs add 9.3 million new households across 2020 and 2021 

New research from Parks Associates reports that in Q1 2022, 52% of consumers acquired their routers from their ISP, now exceeding retail-acquired devices. Home Networking Smart Product Market Assessment includes consumer data and industry insight for home networking equipment, including trending data across years and insight into product adoption, brand foo more

Thursday, July 21, 2022

Reduction of false alarms is a major goal for device manufacturers in security

New whitepaper developed in partnership with Essence addresses security system innovations enabled by smart home connectivity

A new Parks Associates whitepaper reports that home security consumers are looking for solutions to reduce false alarms as well as improve responses to triggering events like home burglaries, while new solutions are emerging for device manufacturers to address these needs. The firm’s consumer research shows 62% of security system owners report that th more

Tuesday, July 19, 2022

25% of internet households say they would be very likely to try a co-viewing feature if offered by favorite video service

Paramount, Didja, Firstlight Media, Endeavor Streaming, and more address the role of personalization and discovery in driving higher viewer engagement

Parks Associates will host “Personalization and the New Video Viewer” virtually on Thursday, July 21, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media. The firm’s research reveals that streaming opens the door to more immersive, engaging experiences for consumers, such as co-viewing s more

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