Press Releases

Parks Associates’ Connected Health Summit features Jasper Health, Omron, Garmin, Becklar, and more speaking about new opportunities for health monitoring  

Parks Associates will host the Connected Health Summit virtual session “New Era of Emergency Response and Remote Patient Monitoring” on Tuesday, August 30, 11 AM CT US, to discuss new opportunities for health monitoring, including cardiac conditions, sleep disorders, and safety monitoring for all ages. Event sponsors incl ...read more

Parks Associates estimates 15.7 million smart tags will be sold in the US in 2022, rising to 94.9 million in 2027

New research from Parks Associates reports that 95 million smart tags will be sold in the US in 2027, an increase from almost 16 million in 2022, as consumers use these solutions to track valuables, pets, and even other people. Smart Product Market Assessment: Smart Tags, Personal Trackers, and Asset Protection addresses the emerging market for Bluetooth / wirele ...read more

 Industry webinar, in cooperation with Syntiant, features insights  on device data, role of AI in new use cases, and impact of low power computing devices

New consumer data from Parks Associates shows the continued rise in connected health devices with 54% of US internet households owning at least one product and 23% owning three or more. The research firm will highlight the findings during an industry webinar, “Health IoT on the Edge: Accessible, Smart, Secure,”on Wednesday ...read more

ChargePoint and other industry leaders to speak at Smart Energy Summit

Parks Associates research forecasts major changes coming to the energy space, as the EV market continues to expand and reach wider adoption. The international research firm will share insights into this sector of the energy and smart home markets during the virtual session “Electric Vehicles: A New Era for Consumers,”Thursday, August 4, as part of the 13^th annual Smart Energy Summit: Engaging the Consumer ...read more

Industry webinar, in cooperation with Bitdefender, features insights on roles and responsibilities of service providers and device manufacturers in the smart home ecosystem to protect consumer privacy

Parks Associates research finds three in four internet households are concerned about their personal data security, with more than half saying they are very concerned. The research firm will host the webinar “Strategies to Protect and Secure the Always-Connected Consumer” on Th ...read more

Research addresses demand for home networking equipment as US ISPs add 9.3 million new households across 2020 and 2021 

New research from Parks Associates reports that in Q1 2022, 52% of consumers acquired their routers from their ISP, now exceeding retail-acquired devices. Home Networking Smart Product Market Assessment includes consumer data and industry insight for home networking equipment, including trending data across years and insight into product adoption, brand foo ...read more

New whitepaper developed in partnership with Essence addresses security system innovations enabled by smart home connectivity

A new Parks Associates whitepaper reports that home security consumers are looking for solutions to reduce false alarms as well as improve responses to triggering events like home burglaries, while new solutions are emerging for device manufacturers to address these needs. The firm’s consumer research shows 62% of security system owners report that th ...read more

Paramount, Didja, Firstlight Media, Endeavor Streaming, and more address the role of personalization and discovery in driving higher viewer engagement

Parks Associates will host “Personalization and the New Video Viewer” virtually on Thursday, July 21, 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media. The firm’s research reveals that streaming opens the door to more immersive, engaging experiences for consumers, such as co-viewing s ...read more