Press Releases

Wednesday, November 28, 2018

Consumers are far more likely to recommend online pay-TV than traditional pay-TV services

Parks Associates study shows positive NPS for online pay TV, negative for traditional pay-TV 

New U.S. consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19. 360 Deep Dive: Churn and Retention in Pay TV notes this NPS represent a slight drop for pay-TV providers, which scored -15 in 1Q 2018, although some providers such as Optimum and DISH improved their individual scores. By comparison, the average ...read more

Tuesday, November 27, 2018

AT&T, Hulu, & 20th Century Fox to Keynote Future of Video: OTT, Pay-TV and Digital Media

OTT services create major industry shifts in content distribution, advertising, partnerships, and video subscription services  

Parks Associates research shows 70% of U.S. broadband households now subscribe to an OTT service, compared to 79% with pay-TV services. The research firm will discuss the future landscape of OTT, pay TV, and digital media and strategies to enhance the viewer value proposition at its inaugural Future of Video: OTT, Pay TV, and Digital Media conferenc ...read more

Monday, November 26, 2018

Fifty-seven percent of current U.S. home security subscribers have interactive services

Parks Associates research examines new product and service opportunities in residential security market

New research from Parks Associates shows the integration of smart home products will be key to drive new recurring monthly revenue (RMR) growth among security companies. 360 Deep Dive: Driving RMR Growth with Add-on Products & Services notes the security industry has experienced flattening RMR growth as adoption of interactive services has exceeded 50% of security subscri ...read more

Friday, November 16, 2018

56% of U.S. broadband households highly value an energy-efficient home

Advisory Board for Smart Energy Summit features DTE Energy, ecobee, EnergyHub, Itron, Nest/Google, Powerley, Simple Energy, and sonnen

Parks Associates today announced the preliminary agenda and Advisory Board for its tenth-annual Smart Energy Summit: Engaging the Consumer, held February 18-20, 2019, at the Omni Austin Hotel Downtown in Austin, Texas. The research firm notes 56% of U.S. broadband households believe it is very important to have an energy-efficient household, ...read more

Thursday, November 15, 2018

Live broadcast TV represented 60% of video consumption on televisions in early 2012 but only 44% at the end of 2017

MediaKind sponsors Parks Associates’ inaugural Future of Video conference 

A new whitepaper from Parks Associates reports live broadcast TV represented 60% of video consumption on televisions in early 2012 but only 44% at the end of 2017. The firm, which will host Future of Video: OTT, Pay TV, and Digital Media on December 10-12 in California, notes that live viewing continues to decline, with survey data from 3Q 2018 showing live broadcast video now accounts for 42% of all ...read more

Tuesday, November 13, 2018

50% of consumers 50 and older very interested in emergency panic button service or home emergency system

CONNECTIONS™ Summit at CES® to features session on independent living with speakers from Alarm.com, Centrica Hive, Medical Guardian, MobileHelp, and Uber Health

Parks Associates research shows that 50% of consumers ages 50 and older in U.S. broadband households are very interested in an emergency panic button service or home emergency system. The international research firm will address how solutions that improve quality of life for seniors are expanding market opportunities ...read more

Thursday, November 08, 2018

More than 50% of consumers who set up smart home devices themselves report setup problems

Webcast to address tech support opportunities through automated cognitive and intelligent technologies and automated connected devices

Parks Associates research finds most smart home owners set up their devices on their own and more than 50% of these consumers report setup problems. These issues have not translated into greater adoption of tech support services—one-fifth of U.S. broadband households have a subscription. The research firm will examine opportunities to improve ...read more

Wednesday, November 07, 2018

Parks Associates Announces 2018 Top 10 U.S. Subscription OTT Video Services

Top five includes Netflix, Amazon, Hulu, HBO, and Starz, all propelled by original content

Parks Associates today released its updated list of the top 10 subscription over-the-top (OTT) video services in the U.S. market, based on estimated number of subscribers. Netflix, Amazon, and Hulu continue to hold the top-three slots, with HBO Now and Starz moving into the top five.

1              Netflix

2              Prime Video Users (Amazon Prime)

3              Hulu ...read more

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