Press Releases

64% of consumer 50 and older are interested in home monitoring system that can sense emergencies and notify caretakers

Parks Associates today announced Sarah Jones, VP of Commercial Product, Great Call, as the first confirmed keynote speaker for the sixth-annual Connected Health Summit: Independent Living and Wellness, August 27-29 at the Pendry San Diego in San Diego, California. The firm’s independent living research finds 64% of heads of US broadband households 50 and old ...read more

Consumer research provides insights on connected entertainment consumption in the UK

New research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24% in late 2018 from 12% in late 2015. IoT in the UK - Entertainment Products and Servicesreports that the intent to cancel is higher among households that watch online video services.

“Subscription streaming services, also ...read more

25% of US broadband households will not purchase a smart home device due to security and privacy concerns

Research from Parks Associates shows 25% of US broadband households will not purchase a smart home device due to security and privacy concerns. The international research firm will explore new opportunities for service providers as well as current attitudes on data privacy at the 23rd-annual CONNECTIONS™: The Premier Connected Home Conference, May 21-23, San Francisco, C ...read more

Parks Associates forecasts US will have 169 million actively connected cars by 2022

Parks Associates today announced that the upcoming CONNECTIONS™ conference will feature the Connected Car Corner, by InstallerNet, to highlight the role of smart automotive and mobile solutions in the smart home ecosystem. The international research firm will host the 23rd-annual CONNECTIONS™: The Premier Connected Home Conference, May 21-23, in San Francisco, California.

New connected ca ...read more

Industry report addresses current state of AR technologies and devices

Parks Associates research finds more than 60% of US broadband households are interested in receiving some sort of information enhanced by augmented reality (AR) on a handheld device or headset, with the most popular being navigation information. The report Augmented Reality: Innovations and Lifecycle notes that this interest persists despite low familiarity with AR—only 12% of heads of US broadband househ ...read more

Industry research addresses current competition in gigabit-speed services   

New research from Parks Associates finds 22% of US broadband households have a service speed of 100-999 Mbps, the most common service tier, although 39% of US broadband households do not know their broadband speed. Modern Broadband: Competition and Retention at Gigabit Speeds notes only 6% of US broadband households have gigabit-speed services and interest in upgrading to that speed of service has d ...read more

CONNECTIONS  to address roles of service providers in providing comprehensive smart home solutions with special session sponsored by F-Secure

New data from Parks Associates shows in early 2019, 36% of US broadband households own at least one smart speaker with a voice assistant. The international research firm will explore new opportunities for service providers in the smart home space emerging from voice and other innovations at the 23rd-annual CONNECTIONS™: The Premier Co ...read more

Industry report addresses evolving ecosystem for VR, current gaming use cases, and challenges to expand beyond gaming

A new Parks Associates report finds gaming remains the primary use case for VR (virtual reality) headsets. Virtual Reality: The Evolving Ecosystem finds consumer-reported familiarity with VR technology has stayed at approximately one-fourth of US broadband households between 2017 and 2018, with gamers most likely to be familiar with this technology. Among con ...read more