Press Releases

Thursday, July 01, 2021

Parks Associates Announces Consumer Technology Expert Mark Vena as Smart Home and Strategy Leader

Industry veteran brings decades of expertise to international research firm celebrating its 35th year in 2021

Parks Associates today announced that Mark Vena, a longtime consumer technology executive, joined the research firm as Senior Director, Smart Home and Strategy. Parks Associates, celebrating its 35th year, is the leader for industry and consumer research and expertise focused on consumer, computing, and mobile technology markets. The firm conducts quarterly surveys o ...read more

Tuesday, June 29, 2021

Remote health consultations grew 56% between 2020 and 2021, with 64% of households using these solutions

Eighth annual Connected Health Summit features b.well, Ada Health, Optum, Nuance, Valencell, and more during session focused on artificial intelligence and personalization 

Parks Associates today shared new research from its Q2 2021 survey of 5,000 US broadband households showing two-thirds of US broadband households have experienced a remote health consultation and 55% report owning an internet-connected health or fitness device that captures biometric data. The research fi ...read more

Wednesday, June 23, 2021

Smart home solutions in prime position to meet consumers’ concerns about the health and safety of their children and aging loved ones and the security of properties

64% of US broadband households report reconsidering aspects of home and lifestyle as a result of COVID-19 pandemic

New research from Parks Associates reveals COVID-19 has significantly impacted consumer behavior and has heightened concerns for safety and security, with 64% of consumers reconsidering at least one lifestyle change as a result of the pandemic. "Safe Space: Elevated Smart Home Use Cases during COVID-19,"a study of 10,000 US broadband households, identifies consu ...read more

Wednesday, June 16, 2021

As of Q1 2021, 41% of US broadband households have standalone broadband service, paying an average of $64 per month

New Consumer Insights Dashboard tracks consumer adoption of home services, including home internet, pay-TV, and mobile services. 

Parks Associates today announced the release of its latest Consumer Insights Dashboard, a new service that analyzes the firm’s quarterly surveys of 10,000 US broadband households to track consumer adoption of home services, including home internet, pay TV, and mobile services. The firm’s Home Services Dashboard reveals that as of Q1 2021, the perc ...read more

Wednesday, June 09, 2021

46% of US broadband households subscribe to four or more OTT video services

Everise, Symphony MediaAI, Deltatre, Brightcove, Future Today, Bitmovin, and Metrological sponsor fourth annual Future of Video: OTT, Pay TV, and Digital Media 

Parks Associates will share its latest data and insights today during its fourth annual Future of Video event, featuring two virtual sessions focused on consumer churn and retention strategies for OTT services and data-driven strategies for video service providers. The research firm announced new research from its Q1 ...read more

Tuesday, June 08, 2021

37% of US broadband households are interested in a service that monitors network traffic and devices on the network for malicious behavior

Webinar, sponsored by Bitdefender, examines rising consumer privacy and data security concerns 

Parks Associates and Bitdefender, with a special speaker from Comcast Cable, will address holistic digital protection for consumer connected products and services during the industry webinar “Protecting Privacy and Data Security in the Smart Home Era,” on June 10 at 11 am CT US (12:00 pm ET). Research firm Parks Associates finds that 16% of US broadband households report that home ...read more

Thursday, June 03, 2021

OTT video service subscriptions jumped to 82% of US broadband households, up from 76% in Q1 2020

Fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual conference to explore growing role of data and analytics in operating and managing video services 

Parks Associates’ latest research of 10,000 US broadband households finds 82% of US broadband households now have at least one OTT video service subscription, up from 76% in Q1 2020. Parks Associates will bring together video ecosystem players for two virtual sessions as part of its fourth annual Future of Vi ...read more

Wednesday, June 02, 2021

Parks Associates’ OTT Video Market Tracker notes Amazon Prime Video and NFL landmark content rights deal to boost adoption beyond 47% of US broadband households

55% of pay-TV households consider live sports important in decision to keep their service

New Parks Associates consumer research featured in its OTT Video Market Tracker shows 47% of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to stream Thursday n ...read more

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