Future of Video

Thursday, October 25, 2018

Only 33% of cord cutters plan to use paid OTT services as a pay-TV substitute

Amazon, Dish, PBS, TiVo, and more to speak at Parks Associates’ inaugural conference on OTT, pay TV, and digital media  

Video OTT and pay-TV research from Parks Associates shows that consumer perception of a poor value proposition in pay TV remains the top trigger for changing, downgrading, or cancelling services. Among households that have made pay-TV changes in past 12 months, one-third of cord cutters and 10% of switchers or cord shavers plan to use paid OTT services as ...read more

Tuesday, October 16, 2018

34% of U.S. pay-TV subscribers changed their service in the past year

Ahead of inaugural Future of Video conference, firm releases new research showing consumers experimenting with new OTT services.

Leading entertainment research firm Parks Associates reports approximately one-third of pay-TV subscribers in U.S. broadband households changed their pay-TV services between 1Q 2017 and 1Q 2018. Fifteen percent of pay-TV subscribers, slightly less than half of all who made changes in the past year, downgraded to a less expensive TV service.  The fi ...read more

Tuesday, October 02, 2018

91% of households with OTT subscription subscribe to Hulu, Amazon Prime Video, or Netflix

Hulu VP to deliver keynote at Parks Associates’ inaugural conference on OTT, pay TV, and digital media

Research from Parks Associates finds that the top three OTT video services—Amazon Prime Video, Hulu, and Netflix—maintain significant market share, with 91% of OTT subscribers getting at least one of these services. The research firm announced today that Hulu Vice President and Head of Research Julie DeTraglia will be a keynote speaker at the inaugural Future of Video: OTT, ...read more

Friday, September 14, 2018

Number of hours of video viewed on a mobile phone increased by 55% from 2015 to 2017

New whitepaper addresses pay-TV provider strategies for OTT services 

Parks Associates today released a new whitepaper ahead of IBC, “Video’s Critical Path: Success at Web Speed,” that reports by the end of 2017, U.S. broadband households were spending nearly three hours per week watching video on a mobile phone, an increase of nearly 55% from 2015. This shift comes as households are watching less live broadcast video on their televisions, which dropped from over 60% of vide ...read more

Thursday, July 19, 2018

30% of Netflix Subscribers in Premium Service Tier

Parks Associates announces advisory board for inaugural Future of Video with executives from 605, Amazon, BAMTech, Combs Enterprises/Revolt Entertainment, Discovery, Ericsson Media Solutions, Fox, Google, Hulu, LG Electronics, Roku, TiVo, Viacom, and WWE - World Wrestling Entertainment

New Parks Associates OTT video research reports that 30% of Netflix subscribers are in the premium service tier, up from the 21% in late 2017. At the same time, uptake of Netflix’s basic tier ...read more

Thursday, June 07, 2018

Parks Associates announces inaugural entertainment executive conference Future of Video: OTT, Pay TV, and Digital Media

New connected entertainment event examines consumer research and key industry topics impacting digital entertainment, OTT video, and online streaming services

Parks Associates today announced the inaugural Future of Video: OTT, Pay TV, and Digital Media executive conference will take place December 10-12 at the Marina del Rey Marriott in Marina del Rey, California. The research firm will host this executive conference with leaders from throughout the entertainment industry, ...read more

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