Digital Media

Tuesday, April 07, 2020

Headphones and earphones likely to experience initial sales spike with work at home, home schooling, and entertainment-in-place

Research highlights need for enhanced user experience to aid with device integration as audio market shifts from whole-room home theater system to standalone connected devices

Parks Associates research from Smart Product Market Assessment – Audio Devices finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or music player, and 33% own a separate set of earbuds. Purchase intentions were flat prior to the COVID-19 outbreak, ...read more

Tuesday, March 31, 2020

More than one-third of US broadband households listen to podcasts weekly and 9% subscribe to an online news service

COVID-19 outbreak will impact consumer consumption patterns of podcast, music, and news services

A new consumer study from Parks Associates finds 36% of US broadband households listen to podcasts weekly, although the research firm expects new patterns of video, music, and news consumption to emerge as a result of the current public health crisis with COVID-19.

Adoption and Business Models: Video, Music, and News Services explores service uptake, business model preference ...read more

Monday, January 27, 2020

TV sets still dominate video entertainment, accounting for more than 50% of all video consumed

New consumer research analyzes shifting trends in video consumption and expenditures

New research from Parks Associates finds that TV sets still dominate home entertainment, accounting for over one-half of all video consumed by US broadband households each week. 360 View: Digital Media and Connected Consumers reveals consumers report spending on average nearly 20 hours per week watching video on a TV, compared to nearly four hours on a mobile phone. Consumers also increased ...read more

Wednesday, January 15, 2020

Piracy and account sharing cost US pay-TV and OTT operators more than $9 billion in 2019 and forecasted to reach $66 billion worldwide by 2022

Industry report examines trends, business models, and best practices to identify and fight piracy

A new Parks Associates report finds that the value of pirate video services accessed by pay-TV and non-pay-TV consumers will exceed $67 billion worldwide by 2023.  Video Piracy: Ecosystem, Risks, and Impact estimates that if just 10% of pay-TV subscribers discontinued pay-TV services in favor of video delivered by pirates, the 2023 loss to those operators could approach $6 bill ...read more

Thursday, December 05, 2019

Parks Associates Announces Top 10 US Subscription OTT Video Services for 2019

Top ten list, compiled prior to Disney+ and Apple TV+ launches, shows gains for CBS All Access and Sling TV as the top vMVPD in the US

Parks Associates, ahead of the upcoming Future of Video conference in LA next week, released its updated list of the top 10 US subscription over-the-top (OTT) video services. This list is based on estimated number of subscribers through October 2019, prior to the launch of Disney+ and Apple TV+, and includes paid subscriptions.

Parks Asso ...read more

Tuesday, July 16, 2019

Parks Associates forecasts $12.5B in lost revenue in 2024 due to pay-TV and OTT piracy and account sharing

Consumer research examines consumer preferences for various piracy behaviors 

Parks Associates research forecasts that in 2019, OTT and pay-TV companies will see $9.1 billion in lost revenue due to piracy and account sharing. 360 Deep Dive: Account Sharing and Digital Piracy reports this number will grow to $12.5 billion in 2024, a growth rate of 38%. Currently 27% of US broadband households engage in some form of piracy or account sharing.

“Piracy is a complex issue tha ...read more

Wednesday, March 20, 2019

Average household spending on subscription OTT streaming services has held steady for the past three years

Webcast from Parks Associates and Swrve analyzes key strategies to design successful OTT services

Parks Associates’ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. Given the growing adoption of OTT video services over the past three years, these figures suggest that adoption of multiple services or expensive services by some consumers is offset by a larger base of co ...read more

Thursday, March 07, 2019

52% of broadband households report watching internet video on a connected TV

Consumer study addresses content consumption among today’s connected consumers  

Parks Associates research finds OTT video services have transitioned back into the home’s living room, with a majority (52%) of U.S. broadband households now watching online video on a TV that is connected to the internet. 360 View: Digital Media and Connected Consumers also finds that watching TV or movies at home is the most popular leisure activity among U.S. broadband households, with 55% se ...read more

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