In The News

Saturday, July 07, 2018

Price hikes for cord-cutters. What gives?

Price increases come in bunches, said Brett Sappington, a pay TV expert who follows traditional and Internet providers for the research outfit Parks Associates.

“The fact that they're all doing price hikes in a group helps them,” he said.

Most of the companies initially launched with really low prices, and leaner content offerings by association, to attract the most attention. As the bundles have fattened, so too have the prices, Sappington said.

Currently, there as ...read more

Friday, July 06, 2018

Cord-cutting: 6 things to know about dropping pay-TV

Consumers sometimes forget about the cost of broadband. On average, consumers pay $60 a month for high-speed internet access, which is often bundled with video, phone, and other services, according to Leichtman.

Consumers may need to get a faster connection, which can boost up monthly expenses, in order to stream HD video across multiple devices, according to Brett Sappington, director of research at Parks Associates. "You simply can't go with the lowest-cost connection," he ...read more

Wednesday, July 04, 2018

We need to talk about protecting smart home residents from abuse

Brad Russell, research director for the connected home at Parks Associates, tells The Ambient that once the NYT report came out the company had lots of internal discussions about the impact of this revelation, and how the problem might be solved.

Before you can fix the problem though, you have to identify the weak spots in how we interact with our smart homes. The first one is right up front: it's the process in which we set up our smart homes in the first place.

From th ...read more

Monday, July 02, 2018

New study finds 75% increase in zero net energy homes

A new study conducted by Parks Associates indicates a 75% increase in the construction of zero net energy homes between 2016 and 2017.

The growth is a result of an increase in consumer demand for smart and energy efficient homes.

Parks Associates estimates 42% of all US consumers classify as energy-efficient techies.
Four out of five home owners believe that having an energy-efficient home is important or very important.

From the article "New study finds 75% increa ...read more

Monday, July 02, 2018

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions.

“Customers don’t like surprises that hurt their pocketbook,” he said.

From the article "DirecTV Now to hike prices as content fees rise across industry" by Sheila Dang.

Monday, July 02, 2018

Interoperability: A Big Word For a Simple Concept

It’s been bandied about for 30 years — just about as long as I’ve been in this industry — but it’s still a hot topic and I have yet to see a solid solution. Interoperability is a key issue that keeps coming up. I heard it debated just last week at my favorite industry event, Connections, produced by Dallas-based Parks Associates.

“Interoperability is the next thing, but it’s really hard to make it happen,” said Yilan Jiang, senior research manager at Parks Associates. The in ...read more

Monday, July 02, 2018

Report: More than 6M U.S. consumers will use PERS devices by 2021

According to a new report from Parks Associates, more than six million people are expected to use a Personal Emergency Response System (PERS) device by 2021, nearly double the 3.36 million who are estimated to have used one at the end of 2017.

The research firm says this anticipated growth will be driven by new wearable devices, such as smart watches, and smartphone-based professionally monitored services.

From the article "More than 6M U.S. consumers will use PERS devic ...read more

Sunday, July 01, 2018

Three women are the wits behind Google Assistant's personality

The Assistant audio-records every user request, which has raised privacy concerns. Users can delete their data stored by Google, a process that can take up to six months for the data to be completely gone, according to the privacy policy.

Nearly half of American households with broadband service use voice-activated technology, through humanizing technology like the Assistant, Apple’s Siri or Amazon’s Alexa, according to Parks Associates, a marketing research firm.  

From ...read more

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