In The News

Friday, January 12, 2018

DIY FYI: A Look at the Major Smart Home Security Systems

The total untapped market for security is roughly 75%, and it has held at roughly that same number for many years, despite the addition of interactive and smart home control features to legacy security services.

Many of the new entrants have the product lines, price points and diverse business strategies to change this market fundamentally, and Parks Associates predicts many of these efforts will be successful, due in large part to the presence of multiple optional features. ...read more

Friday, January 12, 2018

Top 5 Data-Driven Mobile Services for a Competitive Edge

The most commonly used type of mobile application is social media, according to Parks Associates' data.

More than 80 percent of U.S. smartphone owners under the age of 25 use social media and chat apps such as Facebook and Snapchat on their phones, the firm's research suggests.

Providers in emerging markets have been using social media to drive mobile data adoption and, in some cases, bring people online for the first time. In more mature markets, MSPs have used zero-rat ...read more

Wednesday, January 10, 2018

Ad Age @ CES: 5 Things We Learned About the Connected Home

Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.

From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.

Wednesday, January 10, 2018

How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. "People underappreciate how important price is," Wood says. "At the end of the day, $10 at retail makes a huge difference." Parks Associates senior research director Brett Sappington agrees that low prices were key to the company's success. "That really helped Roku," he says.

From the article "How Roku Morphed From a Qu ...read more

Wednesday, January 10, 2018

How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. “People underappreciate how important price is,” Wood says. “At the end of the day, $10 at retail makes a huge difference.” Parks Associates senior research director Brett Sappington agrees that low prices were key to the company’s success. “That really helped Roku,” he says.

From the article "How Roku Morphed From a Qu ...read more

Wednesday, January 10, 2018

Calix Customers Leverage Mesh-Enhanced Carrier Class Wi-Fi and Calix Cloud to Deliver an Unmatched Subscriber Experience

“The proliferation of connected home devices has led to an average of 9.1 connected devices per U.S. broadband home,” said Brad Russell, Research Director, Connected Home with Parks Associates. “These products have placed increasing demands on the home network. Many communications service providers have been waiting for connected device adoption to reach greater penetration before rolling out hardware optimized to support them, but it appears that day has come, and service provi ...read more

Tuesday, January 09, 2018

TapSafe™ Smart Connected Warranty App Launches at CES to Identify and Protect All of Your Connected Devices

"The proliferation of connected devices brings a new level of complexity and risk for consumers," observes Brad Russell, Research Director for Connected Home at Parks Associates. "While manufacturers' warranties provide a minimum level of protection, AmTrust's new TapSafe platform will help consumers manage protection and support for all of their devices in one convenient app. On average, 34% of smart home device owners reported problems with a device in 2017 compared with 28% i ...read more

Tuesday, January 09, 2018

iQor EVP and COO Gary Praznik to Speak at Parks Associates' CONNECTIONS™ Summit at CES

iQor, the only global managed services provider embedded in the flow between product, people and services, announced today that EVP and COO Gary Praznik will participate as a speaker at CONNECTIONS™ Summit at CES, hosted by Parks Associates. The presentation examines the importance of the user experience and support in the smart home, emerging business opportunities within the evolving smart home ecosystem, and the role of providers at the forefront of privacy.

From the pres ...read more

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