Press Releases

Research firm hosts inaugural Future of Video workshop and pre-show workshop OTT Market Disruption & Capturing Audiences 

Research firm Parks Associates launches the inaugural Future of Video conference today with a pre-show research workshop OTT Market Disruption & Capturing Audiences, featuring speakers from Verizon, XUMO, Viacom, Twitch, LG Electronics, Google, AirTV, and more, at the Marina del Rey Marriott. The research firm will present new consumer research on connect ...read more

New research from Parks Associates finds U.S. broadband households report watching an average of five hours of internet video on their television per week.The international research firm will present new connected entertainment consumer research and discuss implications for new content and business strategies during the workshop OTT Market Disruption & Capturing Audiences, December 10, ahead of the inaugural Future of Video: OTT, Pay TV, and Digital Media conference in Marina de ...read more

Industry leaders converge to address the expansion of new technologies and business models for the connected home

Parks Associates announced the topics for the 23^rd-annual CONNECTIONS™: The Premier Connected Home Conference, which the research firm will host on May 21-23 at the Hyatt Regency San Francisco Airport in San Francisco, California. Parks Associates research reveals U.S. broadband households have an average of 10.4 connected devices, including smart home, entertai ...read more

Inaugural conference on OTT, pay TV, and digital media addresses future opportunities in the video market space

Parks Associates research shows consumers are steadily adding connected entertainment devices to their households and using their smart features—83% of smart TV owners connect their device to the internet, up from 70% in 2014. Ownership of streaming media players has almost doubled from about 21% of U.S. broadband households in 2014 to almost 40% in 2018, while sma ...read more

Industry report finds market opportunities for home energy management, residential battery storage, and solar solutions continue to grow

Parks Associates research reveals more than one-third of U.S. broadband households consider battery storage for their homes to be very valuable, although only 16% feel they are very familiar with this solution. The firm’s report Home Energy Management: Road to Net Zero notes the high value scores are encouraging, especially given that four ...read more

CONNECTIONS™ Summit examines homebuilders, insurance, and other sales channels for smart home at CES® 

Parks Associates research finds 16% of U.S. broadband households that bought a smart thermostat in 2017 purchased this device through an HVAC dealer as part of a new HVAC system. 360 View: Smart Home Buyer Journey and User Experience notes consumers have multiple sales channels available as they look to acquire smart home products.

The international research firm will d ...read more

Parks Associates study shows positive NPS for online pay TV, negative for traditional pay-TV 

New U.S. consumer data from Parks Associates finds the average NPS (net promoter score) for traditional pay-TV providers in 3Q 2018 is -19. 360 Deep Dive: Churn and Retention in Pay TV notes this NPS represent a slight drop for pay-TV providers, which scored -15 in 1Q 2018, although some providers such as Optimum and DISH improved their individual scores. By comparison, the average ...read more

OTT services create major industry shifts in content distribution, advertising, partnerships, and video subscription services  

Parks Associates research shows 70% of U.S. broadband households now subscribe to an OTT service, compared to 79% with pay-TV services. The research firm will discuss the future landscape of OTT, pay TV, and digital media and strategies to enhance the viewer value proposition at its inaugural Future of Video: OTT, Pay TV, and Digital Media conferenc ...read more