Blog articles

Broadband connectivity, fixed or mobile, is now considered a fourth utility for consumers and is the foundation of enabling connected devices and applications in the home. This includes an average of 9.2 connected computing and entertainment devices—such as computers, smartphones, smart TVs, and smart speakers, an average of 1.2 connected health and wellness devices—such as heart rate and sleep monitors, and an average of 2.6 smart home devices. Parks Associates' new...
 
by Parks Associates | Jun. 16, 2021
Tags: smart home, Whitepaper
With a more competitive landscape in the OTT market, viewer retention is a commodity. As new and established entrants maximize retention and minimize churn, several key trends have emerged. The Big 3 Leads in Subscription Retention The “Big 3” in OTT services — Netflix, Amazon Prime Video, and Hulu — lead in subscriber retention with the longest average subscription lengths. While this can be partially attributed to their establishment within the market, these...
 
by Liam Gaughan | Jun. 14, 2021
Tags: cord cutting, OTT, streaming

Authors: Jennifer Kent, Frank Saldana Apple announced several new additions to its smart home platform at the Worldwide Developers Conference (WWDC) this week. In addition to product updates to the Apple Watch and HomeKit, Apple also unveiled concrete plans to boost overall connected living capabilities. Siri will now be compatible with third-party smart home devices ­– previously, consumers could only use Siri on Apple Devices. Ecobee’s smart thermostat will be among the first...
Submitted by Future of Video Speaker – Gideon Gilboa, Kaltura  Content and pricing alone are no longer enough to earn viewers’ loyalty. Households consider up to 13 video streaming attributes when deciding between subscriptions, according to Nielsen Total Audience Report. This is where smart data-driven strategies can help Cloud TV providers stand out from the competition and create sticky and engaging experiences based on all the data collected from their users....
 

Parks Associates ’ Future of Video: OTT, Pay TV, and Digital Media 2021 virtual conference series continues with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Matt Smith, VP, Business Development, Symphony MediaAI, is featured as the Executive Spotlight during the session Retention and Churn in OTT from 11:45 to 12:15 PM CT. Prior to the session, Matt provided insights on how COVID-19 has influenced the OTT space: How are...
 
by Parks Associates | Jun. 7, 2021
Tags: COVID-19, digital media, streaming
Parks Associates continues its 4th annual Future of Video: OTT, Pay TV, and Digital Media conference with June 9 sessions, Retention and Churn in OTT , and Data and Decision Making in Video Services . Jon Heim, Sr. Director of Product Mangement, TiVo , will be featured as an interactive panelist during Retention and Churn in OTT from 12:15 PM to 1:15 PM CT. Prior to the session, Jon provided insights on how OTT services are using data to retain consumers: How are OTT video...
 
by Parks Associates | Jun. 4, 2021
Tags: digital media, OTT, streaming

Parks Associates ’ 4th annual Future of Video: OTT, Pay TV, and Digital Media conference series is excited to announce Future Today as a Gold Sponsor. Future Today is a leader in premium ad-supported video publishing platforms with over a decade of experience helping content creators distribute and monetize their video content on all major OTT platforms. The company helps brands connect with a highly-engaged OTT audience through highly-viewable and non-skippable TV ad units....
Parks Associates  continues its fourth annual  Future of Video: OTT, Pay TV, and Digital Media  virtual series with the upcoming sessions  Retention and Churn in OTT  and  Data and Decision Making in Video Services  on June 9 from 11 AM to 4:15 PM CT. During these sessions, leading industry executives will address customer churn, evaluation and uptake of services, and strategies for maintaining and retaining OTT subscribers, and best practices...
 
by Parks Associates | Jun. 2, 2021
Tags: OTT, pay TV, streaming


Page of 287 Next

Premier Sponsors

alarmcom-200x180.gif

Alarm.com - Parks Associates Premier Program

alarmcom-200x180.gif

bitdefender-200.jpg

Bitdefender

bitdefender-200.jpg

bitmovin-200.jpg

Bitmovin - Parks Associates Premier Program

bitmovin-200.jpg

calix-200.jpg

Calix

calix-200.jpg

Cox-Communities-200x180.jpg

Cox Communities

Cox-Communities-200x180.jpg

everise-200.jpg

Everise

everise-200.jpg

@ParksAssociates RT @AdvancedTVNews: The next 12 months could bring some major growth to online-pay TV services, according to @ParksAssociates. via @advance

PA_Staff_Quotes_Steve_v1_600x60.jpg

PA_Staff_Quotes_Steve_v1_600x60.jpg

PA_Staff_Quotes_Steve_v2_600x60.jpg

PA_Staff_Quotes_Steve_v2_600x60.jpg