Analyst Blog

Wearables have enormous potential for use in health and fitness, navigation, social networking, commerce and media. They have the capability to be even closer and more personal than the smartphone – lending brands the ability to form even more intimate relationships with consumers... When will connected wearables move from geeky gadget to mainstream must have? Will the rise of wearables heighten the platform wars? What else is getting connected and why? Find out at The Open...
 
by Parks Associates | Apr. 27, 2012
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Written by Pietro Macchiarella Gamesindustry asked Parks Associates to comment on rumors about the upcoming Nintendo Wii U. Will the new console be successful even if it is less powerful than current-generation consoles? Will a price of $300+ be too high? As a research...
 
by Mindi Sue Sternblitz-Rubenstein | Apr. 17, 2012
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Mobile commerce has emerged as one of the biggest opportunities in mobile and high tech this year, with retailers and brands increasingly using mobile to drive online and in-store sales. In fact, mobile is now the channel that differentiates retailers from their competitors. And it’s...
 
by Mindi Sue Sternblitz-Rubenstein | Apr. 16, 2012
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Parks Associates' 16th annual CONNECTIONS Conference: The Digital Living Conference and Showcase will be held June 5-7, 2012, at the Gaylord Texan Resort, near DFW airport.  This event is co-located with TIA 2012: Inside the Network Conference and Exhibition. Register today for the...
 
by Mindi Sue Sternblitz-Rubenstein | Apr. 12, 2012
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Choosing Content - Video Viewing project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much to pay, and...
 
by Parks Associates | Apr. 12, 2012
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LG announced that it has begun mass production of the world's first flexible e-ink display. The technology, known as electronic paper display (EPD), will enable e-reader manufacturers to produce thinner devices. This device features a 6-inch panel that promises to "revolutionize the...
 
by Parks Associates | Apr. 2, 2012
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