This 360 View examines the problems consumers currently experience with smart home and other connected devices. It identifies the steps consumers take to resolve problems with their technical products and services and the impact of these problems on brand affinity. The study also examines trends in adoption of premium support services, including support subscription and extended warranties, while providing insight on consumer expectations for support services.

View Table of Contents

Publish Date: 2Q 2016

Slides: 120

Authored By:
Patrice Samuels - Sr. Manager, Market Research
Yilan Jiang - Senior Director of Consumer Analytics
Christopher Jones - Researcher
David Mitchel - Research Analyst
Katherine Li - Data Analyst

Published by Parks Associates
© June 2016

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.

© 1998-2023 Parks Associates. All Rights Reserved.