• Segments consumers based on their affinity to healthy living lifestyles, propensity to change behaviors, and familiarity and use of technologies in their daily life
  • Examines consumer needs in three major areas: managing chronic conditions, reducing health risks by pursuing wellness and fitness goals, and helping aging parents live safely and independently at home
  • Provides adoption and purchase triggers for relevant technologies, devices and applications
  • Provides current use of relevant services by brands
  • Details the means to engage users with such services for positive behavioral changes
  • Tracks adoption of devices and services and reasons for change

Publish Date: 4Q 2015

Slides: 112

Authored By:
Yilan Jiang - Senior Director of Consumer Analytics
Harry Wang - Senior Director of Research
Jennifer Kent - Vice President, Research
David Mitchel - Research Analyst

Published by Parks Associates
© October 2015 Parks Associates | Addison, Texas 75001

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