360 View: Digital Media & Connected Consumers analyzes trends in video consumption by platform (TV, computer, smartphone, and tablet), source (broadcast, discs, online video, etc.), and content expenditure. It segments consumers based on their consumption habits and identifies how these habits have been changing over the last four years and how the relative size of each segment is changing. The analysis includes a detailed profile of each segment and their attitudes towards video consumption. The research also explores OTT service subscriptions as well as current online gaming and music consumption figures.

Publish Date: 3Q 2015

Slides: 97

Authored By:
Brett Sappington - Senior Research Director and Principal Analyst
Glenn Hower - Senior Analyst
David Mitchel - Research Analyst
Yilan Jiang - Senior Director of Consumer Analytics
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© August 2015 Parks Associates | Dallas, Texas 75248

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