This 360 View tracks adoption of CE devices and analyzes purchasing patterns, sources of shopping information, and demographic and lifestyle data. It explores the adoption, usage, and preferences of connected CE devices as well as media and content viewed by device. It covers more than 20 different entertainment and computing devices.

This project tracks key adoption and usage trends for CE devices as well as the emergence and potential of new products. It quantifies the features and functionality that today’s consumers are seeking in CE.

Publish Date: 1Q 2014

Slides: 138

Authored By:
Barbara Kraus - Director of Research
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Director of Consumer Analytics
David Mitchel - Research Analyst

Published by Parks Associates
© December 2014 Parks Associates | Dallas, Texas 75248

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