360 View: Entertainment Services in U.S. Broadband Households analyzes trends in broadband and pay-TV adoption. It analyzes the impact of over-the-top services as well as cord-cutting and cord-shaving on pay-TV services. It presents results based on Parks Associates’ video viewing segmentation, which reveals how trends vary between differing types of consumers. Finally, the 360 View assesses consumer demand for new pay-TV features.

Publish Date: 3Q 2015

Slides: 127

Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Director of Consumer Analytics
Brett Sappington - Senior Research Director and Principal Analyst
David Mitchel - Research Analyst

Published by Parks Associates
© July 2015 Parks Associates | Dallas, Texas 75248

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