This research project provides insight into the new segmentation of young video consumers and an examination of their habits and spending, including attitudes and preferences. It measures the demand for new service features such as cloud DVRs and TV apps and analyzes the influence of original content on video service subscriptions.

The study evaluates the impact of broadband subscriptions on the selection of video provider and provides insight into new opportunities for video service providers.

Publish Date: 1Q 2014

Slides: 120

Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Director of Consumer Analytics

Published by Parks Associates
© May 2014 Parks Associates | Dallas, Texas 75248

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