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Latest In The News

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. Fro...

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Signify enhances Hue-to-TV features with Samsung

According to a 2023 report by market research firm Parks Associates, consumer demand for connected l...

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AT&T’s $5B broadband pledge boosts FWA’s potential

A recent report from Parks Associates found 66% of customers subscribing to an FWA service from a wi...

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OTT - What's Streaming India?

A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, co...

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The State of Media & Entertainment 2024

Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the Un...

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Smart home devices may lure insureds to new insurers

A research study by Parks Associates evaluated insurance opportunities in smart homes and found that...

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