Market Snapshot: Consumer Strategies and Use Cases for Virtual and Augmented Reality
Virtual and augmented reality technologies have the potential to benefit to multiple industries. This market snapshot focuses on current consumer engagement trends and strategies to boost adoption beyond the early-adopter phase.
Consumer familiarity and comfort with VR and AR technologies
Key strategies to increase adoption
VR and AR innovations that could erase the distinction between device and content
Market opportunities for AR apps and live VR content
Use Cases for Gaming, Digital Media, Health, Life Events, Social Interaction, Marketing, and Education
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