Market Snapshot - Smart TVs & the User Experience

The home entertainment device market is consolidating around the smart TV. This market snapshot examines how the user interface can be used as a point of differentiation to win consumers.

Key Topics

  • Ownership of home entertainment devices
  • New partnership opportunities to enhance the consumer experience
  • Closing the gap between smart TVs and streaming media players
  • Preferred features among consumers when choosing the ideal UX
  • The growing use of voice controls for TVs


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