Optimizing the Smart TV Experience

ApplicasterThis whitepaper, developed in cooperation with applicaster highlights the evolution of video and the TV in the home, the role of technology in pushing the smart TV further to the forefront of the in-home video viewing experience, the impact of COVID-19 and disruption on video consumption, and the future state of the smart TV experience. It also addresses the importance of integrating a video offering within the smart TV app ecosystem to help drive content discovery and create an optimal user experience that better attracts, engages, and retains video customers.



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