Using TV Everywhere to Drive Premium TV Services
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This whitepaper, developed by Parks Associates for Irdeto, reviews the current market for video services and details how service providers can shift their strategies to drive adoption of premium services and create new revenues.
Topics include consumer research on cord cutters and cord shavers, refocusing TV Everywhere strategies to drive revenues, analysis of different TV Everywhere and VOD business models, and keys to success — role of content, interfaces, connected CE, and ease of use.
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